[August 12, 2010]

Qoof Launches Platform-Independent In-Video Advertising App Technology

Qoof (News - Alert), the Interactive Video Technology Company, today announced the launch of the Qoof in-video advertising app platform. The all-in-one interactive video ad technology platform allows advertisers to easily insert custom apps into existing rich media assets that can be distributed across third-party players and multi-screen advertising platforms including on websites, affiliate networks, ad networks, social media outlets and social gaming locations.

Advertisers can choose from a vast array of existing apps in the Qoof library, including photo viewers, customer reviews, product and pricing information, store availability and in-player checkout. In addition to the standard apps, powerful customization capabilities expand the platform to create the complete marketing information tool kit that includes lead generation, survey and customer relations functionality. The result can be video creative that provide a complete brand engagement ore-commerce experience within the creative itself.

The Qoof platform also provides robust reporting capabilities, with detailed historical and real-time reporting and full integration with third party back-end systems for complete analytic based reporting. Each app is monitored and measured independently, allowing clients the opportunity to place only their best-performing apps in their players. Qoof also provides a granular reporting platform that allows advertisers to easily customize and test new ads as well as measure the effectiveness of specific elements within minutes.

"As online video usage continues to grow at a rapid pace, retailers are increasingly seeking ways to quickly and easily leverage its power to enhance the shopping experience," says Jonathan Stefansky, CEO of Qoof. "Until now, there hasn't been a single solution to help them distribute and monetize their video content. With the Qoof platform, they can now benefit from direct response tools through every online channel with just one simple upload."

About Qoof

Qoof was founded in 2006, with the realization that current e-commerce videos were failing to capitalize on the full potential of the medium. Distribution practices that didn't properly target consumers, video platforms that didn't grab consumer attention and purchasing methods that didn't streamline commerce were failures for both companies and consumers. Qoof represents an evolution in online video advertising and commerce, providing a major step beyond mere advertising and a first step toward a full, interactive video advertising platform, Qoof's interactive video advertising technology maximizes the value of online video to seller and buyer alike. Qoof is privately funded and based in Israel and New York.

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