TMCnet News
'Masabi launches m-ticketing in UK with thetrainline.com'May 19, 2010 (DMEUROPE via COMTEX) -- Developer of m-ticketing software for mass-market phones Masabi contracted retailer of train tickets online thetrainline.com to launch an m-ticketing delivery system. The system will allow users to buy and display UK rail tickets direct from their mobile phones for any route on the National Rail network without having to visit ticket offices or ticket machines. The system is already in development with a roll-out expected later in 2010. While it has been possible to purchase tickets online for some time, the majority of tickets are still bought at the station where queuing can be a problem, particularly at peak times. The Masabi mobile application will enable tickets to be bought on almost any mobile phone. Using the application, users will be able to search, purchase tickets using a credit or debit card and then either display the ticket on the phone's screen or collect a conventional ticket at the train station. Rail operators have already commenced the roll-out of barcode scanners on trains and at rail stations and several major routes are expected to be fully covered by the end of this summer. The Masabi ticketing product supports the widest range of handsets, from the latest smartphones to very basic handsets. It is also designed to work using either data or SMS to make ticket purchases even in areas with very limited phone reception. The system uses Masabi's US government certified EncryptME security to protect all transactions. Distributed for DMeurope.com via M2 Communications (www.m2.com) |