[May 06, 2010] New Orleans Hornets selects Microsoft Dynamics CRM Tweet May 06, 2010 (Datamonitor via COMTEX) -- National Basketball Association's New Orleans Hornets have selected Microsoft Dynamics customer relationship management or CRM features to gain insights about the fans that fill New Orleans Arena and the players who will perform on the court. The organization initially integrated Microsoft Dynamics CRM with Ticketmaster and its systems to elevate customer service and marketing efforts. The Hornets took the capabilities of Microsoft Dynamics CRM one step further by building an application that will enable scouts in the field to manage player performance information. Hornets scouts can acquire information, store notes and sync with a master database, from which reports can be pulled to evaluate potential players. The scouting database is used to rank players based on a set of standard criteria and their interpretation by scouts. An executive can download a list by rank or position, so that the front office can see its top prospects during each round. Tod Caflisch, vice president of IT at Hornets, said: "We had some low-level CRM capabilities through our previous ticketing software, but we wanted a full-featured solution, an intelligent approach to how we were selling tickets, to be effective in our process. With Microsoft Dynamics CRM, we could modify it to meet our specific needs." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]