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kaChing Introduces New Investment Management Service to Help Investment Managers Grow Their Business
[April 22, 2010]

kaChing Introduces New Investment Management Service to Help Investment Managers Grow Their Business


PALO ALTO, CA, Apr 22, 2010 (MARKETWIRE via COMTEX) -- kaChing, the online destination that connects outstanding investment managers with smart investors, today announced kaChing Pro, a new service designed to enable professionals managing less than $500 million to easily take on new clients and grow assets under management. More than 25 investment managers have already signed on to kaChing Pro to effortlessly grow their client base, without being distracted from doing what they do best -- investing. Professional investment managers of all sizes can begin growing their business today at http://pro.kaching.com.



Small to mid-size investment managers have traditionally struggled to grow their assets under management due to difficulties in differentiating their services, prohibitive costs of taking on smaller accounts, and no effective means of distribution to reach new clients.

"By tapping into kaChing Pro's powerful services, small and medium-size investment managers are launched into the big leagues," said Mr. Andy Rachleff, CEO of kaChing. "kaChing Pro is like the power of salesforce.com combined with the insights of Google Analytics in one simple solution. It puts the efficiencies and economies of scale of the Internet to work for professional investment managers -- giving them the marketing, analytic and client support capabilities previously inaccessible to anyone managing less than a billion dollar portfolio." kaChing Pro -- Removing the Obstacles to Growing Assets The kaChing Pro hosted service removes traditional obstacles to growth and helps investment managers scale their business like never before. Investment managers on kaChing Pro are benefiting from: -- Differentiation through unprecedented client and portfolio analytics -- Investment managers can take advantage of kaChing's hedge fund-class client and portfolio analytics to better identify their competitive differentiation and market to existing clients.


-- Access to new assets through drastically lower account minimums -- With kaChing's Trading Instruction System, investment managers can manage an infinite number of client accounts at no additional costs, effectively enabling investment managers to take on new clients without regard for account minimums.

-- Distribution through kaChing.com -- Qualified managers will also have access to the kaChing.com marketplace -- where they can reach new clients actively seeking professional investment portfolio management.

"By giving us the potential to take on and manage multiple clients as easily and cost-effectively as we manage one, kaChing Pro will give us the opportunity to accept accounts well below our historic minimum," said Andy Mathieson, founder and managing partner of Fairview Capital, an investment management firm with over $400 million under management. "The depth and transparency of kaChing's analytics provide our clients with an unprecedented level of visibility into portfolio performance." kaChing Pro -- Bringing Big League Services to Mid-size Money Managers When investment managers sign up with kaChing Pro, they are quickly able to take advantage of the data, analytics, web-services and support previously available only to large institutional money managers, at industry-low pricing.

-- Customized Web storefront -- With kaChing Pro, investment managers can offer clients access to their accounts through a private, self-service website that is custom branded for the manager.

-- Dedicated concierge support -- In addition, investment managers will benefit from a dedicated kaChing Pro concierge, providing direct phone and email support usually inaccessible to investment managers with less than $1 billion in assets under management.

"kaChing Pro allows us to bridge the gap between establishing a track record and actually growing our business," said Vern Cushenbery, founder of CUSH Capital Management, an investment firm with more than $8 million under management. "By turning over administrative, overhead and trading functions to kaChing, we can focus on what we do best -- portfolio management." Investment managers can use kaChing Pro to manage client assets through the public marketplace on kaching.com for 25% of their management fee, or through a private, custom-branded website for 25 basis points. In addition, clients pay commissions of $0.02 per share -- an industry low -- to kaChing's brokerage partner, Interactive Brokers LLC.

About kaChing kaChing is the online destination that connects outstanding investment managers with smart investors. An SEC registered investment adviser, kaChing provides customers unprecedented transparency and an objective data driven rating system to make better investment manager choices, as well as low fees so customers keep more of their manager's performance. kaChing makes it possible to invest just a few thousand dollars with an outstanding professional manager who otherwise might require a minimum investment of $500,000 or more. The company has attracted more than $10 million in venture capital from DAG Ventures, as well as a number of individuals including Marc Andreessen, Jeff Jordan, CEO of Open Table and former president of PayPal, and partners from Benchmark Capital, Index Ventures and Kleiner Perkins Caufield & Byers. For more information, visit www.kaChing.com.

SOURCE: kaChing

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