[March 31, 2010] Feature: Rural Indian women taste modernity with outsourcing jobs (part 2) Tweet NEW DELHI, Mar 31, 2010 (Xinhua via COMTEX) -- Out of 500 women, 200 have completed the course and 50 of them got deployed on various projects. Twenty women are still working on some projects which involve data mining, and 30 more women are likely to get work as new projects are coming in. "While the opening of the BPO has created jobs for these rural women, this is no way an NGO which just aims at social welfare and no accountability," said Chaturvedi. He believes that the only way to capture the rural India market is by "socio-capitalistic business models." "This is a business venture with a conscience and social responsibility. I am a capitalist who would see whether a business model is viable and profitable or not. After ensuring this, social cause can be served. If I create value, create business and opportunities, it will benefit everyone including the villagers," he said. He said he wants to take this BPO model to other villages after seeing its success in Tikli, Aklimpur and surrounding villages. Working at the BPO center has given a lift to women's image and bought them a ticket to economic freedom, even though in a small way. "City people always think rural women are illiterate and uncultured. But now we have proven them wrong. We are educated and all we need is just an opportunity," said Reena, one of the trained women. "Since the villagers know we are getting salaries every month, they also want to send their girls and daughters-in-law over here, "she added. The last six months spent at the BPO have made them better with time management and multi-tasking. "Earlier we used to spend the entire day in doing household chores. But after joining the BPO, we finish all our work by 10 a. m., come to office, work here and go back for the evening chores," said Bimla. Apart from being a source of their financial independence, the center has become a platform for these women to make friends. Now they have their own space amidst 20 computers in this two-room center nestled in sprawling fields. "We have bonded really well. During our breaks we share our happiness and sorrows, married life, problems and issues at home or outside. It gives us a lot of emotional support," said 25-year- old Manju. All they want now is some sustainable long-term projects which would guarantee them regular work and income. But for the time being, they are enjoying their new "avatar," and "keying" their success story. [ Back To TMCnet.com's Homepage ]