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TRIA Beauty extends global reach with hybris e-commerce platform...Leading ‘at-home’ aesthetic company re-platforms on hybris to guarantee scalability... New York – 15 March 2010: hybris, a leading multi-channel commerce and communication software vendor, today announced that TRIA Beauty, the developers of the TRIA Laser Hair Removal System, has selected the hybris e-commerce platform to support its expanding global business. Key to the decision to invest in hybris was TRIA Beauty’s requirement for a single e-commerce platform that could provide the scalability, multi-currency, multi-language and international payments capabilities that the company needs to facilitate its ambitious international growth plans. TRIA Beauty was also looking for a feature rich e-commerce platform with a proven track record in catalogue localization, product and site content management, customer and order management and the latest marketing tools. Sridhar Nallani, Vice President of IT at TRIA Beauty explained that: “In order to be successful as a global business, we have to be able to guarantee accuracy of product information from anywhere in the world whilst providing a local ‘look and feel’ that is tailored to each country. We have to be able to do business in any language and in any currency and we have to offer localized content in order to provide an excellent online shopping experience for our customers. “hybris will help us to improve the efficiency with which we manage our online sales, allowing us to give responsibility for content management back to our business users. We are confident that hybris will provide us with the ability to scale easily when expanding into new countries and enable us to create new localized online storefronts with minimal effort, in an extremely short time frame,” Nallani said. Commenting on the announcement Carsten Thoma, COO hybris AG and General Manager hybris US said: “We are delighted to have been selected as TRIA Beauty’s preferred e-commerce platform following its decision to re-platform and after an exhaustive review process. hybris has long been recognized for its ability to support global organizations and we look forward to working with TRIA Beauty to deliver a scalable e-commerce platform that will support the company in the long term.” - ENDS – About TRIA Beauty http://www.triabeauty.com In 1993, a team of pioneering scientists, gifted engineers, and leading dermatologists came together to develop the first diode laser hair removal system, LightSheer™, now considered by physicians to be the gold standard for professional laser hair removal systems. Believing that lasers could not only revolutionize how women and men removed unwanted hair, but could also provide effective solutions for anti-aging and acne procedures, these internationally renowned experts assembled once more in 2003 to become TRIA Beauty (formerly SpectraGenics, Inc.). The goal of TRIA Beauty is simple-find ways to make today's most successful light-based cosmetic procedures safe for home use. By offering clinically proven at-home aesthetic technologies, TRIA Beauty intends to lead the industry in delivering real, visible results for hair reduction, anti-aging, and acne treatment solutions. Discover a whole new way of feeling beautiful. Discover TRIA Beauty. About arvato systems http://www.arvatosystems.com arvato systems is an international subsidiary of arvato AG, the media and communication service provider of Bertelsmann AG. With innovative solutions covering the use, management and distribution of media, arvato systems sets new standards. Customers are offered a comprehensive array of services, focusing on the fields of telecommunications, Internet/e-commerce, media and entertainment (TIME). Extensive knowledge of various industries, 30 years of experience, and innovative technologies establish the basis for the best possible products and solutions. Services include consulting, development and integration, as well as the management and operation of applications and systems. A global network of offices in Asia, Europe, and North America takes on projects all over the world. About hybris http://www.hybris.com hybris is a leading vendor of multi-channel commerce and communication software. Its clear vision about the need for consistency, co-ordination and personalisation of information across all channels and throughout all phases of the customer lifecycle has resulted in the development of an integrated solution which supports the industrialisation and automation of communication, sales and support processes. It is spearheading innovation in this field, enabling businesses to communicate and sell across all channels in a consistent and effective way. Established in 1997, hybris has a proven track record of profitability and growth, with ambitious expansion plans for the future. Headquartered in Munich, it has offices in the UK, Netherlands, Switzerland and Sweden. Its international presence is extended via a dedicated network of business and technology partners across Europe and the USA. It has over 200 customers worldwide running more than 1.500 websites "powered by hybris". Customers are global brands from retail and manufacturing industries, including: Toys 'R' Us, Adidas, Pirelli, Conrad, Norgren, Lufthansa, Reebok, Grundfos, Demag, Sika, Bunzl UK & Ireland, Phonak, Waterstone’s and Rexel. As a community-building service, TMCnet allows user submitted content which is not always proofed by TMCnet editors. 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