NCC Media Partners With Premium Network

NCC Media, the ad sales, marketing and technology organization that represents every U.S. market has entered into an expanded partnership relation with Premium Network, Inc., the San Francisco-based online advertising and promotion firm with a total of 450 million monthly U.S. visits.

Greg Schaefer, president and CEO of NCC Media, has officially made the announcement of the partnership.

PremiumChannels.com, offering advertisers a high level of customization to a consumer audience of 45 niche category channels including entertainment, business, social communities, gaming, women, parenting, tweens and more will now be represented by NCC Media.

In addition, Premium also has carved a niche in ‘out of the box’ promotions including sweepstakes and tournaments that create engaging opportunities with target audiences. Premium Channels’ inventory will be combined with local MSO inventory.

The Digital Online packaging of NCC Media will be built off the foundation of their ISP properties by utilizing the Digital Smart Buy and then adding the strength of endemically targeted online extensions.

“With over 19 billion monthly page views and their ability to target specific demographics and reach multiple audiences simultaneously, Premium Network perfectly complements NCC Media’s unrivaled reach of every cable home in the United States,” Schaefer, says. “We’re very excited to be partnering with Premium Network to take both our businesses to the next level.”

“Alone, Premium Network could not address the scale of the 20 billion dollar online market, but with the NCC sales team representing our media, we have complete coverage at all major brand advertisers and their agencies on a national and regional level,” Ken Margolis, CEO of Premium Network, Inc, says. “Additionally, with television and online media convergence, NCC Media’s ability to offer advertisers the opportunity to reach their customers on multiple screens allows us to provide greater reach and unmatched buying efficiencies to advertisers.”

The customers of Premium Network are offered with a wide range of services including advertising representation, ad banner serving, account management and client billing. The niche promotional networks and broad promotional capabilities of Premium Network offer greater value to advertisers and sites than any other firm.

With the partnership Premium Network will be allowed to focus on expanding their product offerings and services while NCC will oversee the build out of a dedicated sales team.

In related news, NCC Mediahas appointed Greg Schaefer as the organization’s president and CEO. This change reflects the wide range of media services the company provides to the advertising industry, whether delivered by cable, telecom, satellite or interactive platforms.

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