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Virgin Mobile USA Launches New Broadband2Go PlansMar 09, 2010 (Close-Up Media via COMTEX) -- Virgin Mobile USA announced it is launching new Broadband2Go plans, offering customers access to more data for the same price offers. Broadband2Go offers customers 3G nationwide wireless Internet service without an annual contract, monthly subscription or activation fee. "We introduced prepaid mobile broadband for students, families on the go, freelancers-anyone who needed wireless Internet access. Now, these offers expand the value of the service to those looking to cut the cord and replace their at-home Internet service provider with a portable and more affordable option," said Neil Lindsay, Chief Marketing Officer, Virgin Mobile USA. "More than 70 percent of customers cite that one of the main reasons they chose Broadband2Go is the flexibility to change plans as they need more or less bandwidth and to pay only for what they need." A Virgin Mobile USA survey revealed that Broadband2Go customers are using their mobile broadband cards frequently with about 30 percent using the Broadband2Go card more than 4 times a week. Approximately 16 percent of customers also said they purchased the Broadband2Go card for at-home Internet connection rather than interim out-of-home use. Virgin Mobile's frequent-use broadband customers want more data available and, overall, 47 percent of customers asked that additional data be added to the existing plans. Virgin Mobile USA will be launching these updated plans with a campaign using print, online and out-of-home advertising including coffee cup sleeves that say "Take It To Go... the Internet That Is" in more than 30 of the most trafficked airports nationwide. As with Virgin Mobile USA's mobile phone service, Broadband2Go activation includes no activation fees. Megabytes can be added as often as needed with credit/debit cards or Virgin Mobile and Broadband2Go Top-Up cards, and customers can easily monitor data usage with the near real-time usage meter located on the "My Account Page" on the virginmobileusa.com website after log-in. ((Comments on this story may be sent to [email protected])) |