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Nokia Launches Anti-Counterfeit Campaign
Dar Es Salaam, Mar 02, 2010 (Tanzania Daily News/All Africa Global Media via COMTEX) --
NOKIA, an international maker of mobile phones- launched an awareness campaign to ward off the influx of counterfeit phones in the country.
The three-day Nokia Care Day campaign saw customers educated on the Nokia warranty as well as taken through the steps for phone software upgrades.
New Nokia device software is released on a regular basis, providing a better battery life, free features, improvements and bug fixes.
The campaign was meant to encourage consumers to buy from authentic Nokia outlets with the twelve month warranty, and to avoid counterfeits and grey market products with no local warranty.
Owners of genuine Nokia phones will be allowed to bring in their handsets for a free diagnostic check up and a free browse through the latest Nokia innovative devices available at the retail outlets, as part of the campaign.
The campaign kicked off simultaneously at Kariakoo, Mlimani city and Coco Beach in Dar es Salaam.
"The rising number of counterfeit phones in the country is a cause for concern for both mobile companies and the government, as unscrupulous traders ride on established brands like Nokia and dupe innocent consumers", said Ms Koki Muia, the Nokia Customer Care Manager, East and Southern Africa.
Speaking during the launch of the campaign, Ms Muia said the consumer was ultimately the loser as the counterfeit phones were of low quality and neither came with a warranty or after sales service. Getting spare parts for the phone was also hard since the traders had not provided for the same.
She said Nokia was pioneering a new era of customer care in the country by educating consumers on how to take care of their phones and use the various applications and tools to their advantage.
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