TMCnet News

Samsung: Vancouver Deserves a Gold Medal For "Surpassing All Expectations"
[February 28, 2010]

Samsung: Vancouver Deserves a Gold Medal For "Surpassing All Expectations"


VANCOUVER, BRITISH COLUMBIA, Feb 28, 2010 (MARKETWIRE via COMTEX) -- Samsung Electronics Co., Ltd., the Worldwide Olympic Partner for Wireless Communications Equipment since 1997, believes Vancouver residents and Games organizers deserve a "gold medal" of their own for staging a successful Vancouver 2010 Olympic Winter Games. From the spectacular athletics to the overwhelming enthusiasm of fans to the incredible natural backdrop of Canada's west coast, Vancouver 2010 Olympic Winter Games will go down in history.



"The 2010 Winter Games surpassed all expectations for Samsung," said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing, Samsung Electronics. "The incredible spirit, passion and excitement for the Games have been great to see." "Samsung commends Vancouver for creating an outstanding experience for the world's athletes and showing unparalleled enthusiasm and hospitality to the Games' fans and visitors. The people of British Columbia can be extremely proud for putting on an extraordinary and memorable event. Samsung is honoured to contribute to these Olympic Games," said Mr. Kwon, a veteran marketer from three Olympic Games.

For Samsung, the 2010 Winter Games have been about helping Olympic Games fans discover their own "WOW" moments, by creating exciting and memorable experiences. Samsung's 2010 Winter Games highlights include: - Team Samsung Athlete Ambassadors - Ice hockey icon Wayne Gretzky, Team Canada ice hockey star Jarome Iginla, gold-medalist and captain of Canada's women's ice hockey team Hayley Wickenheiser, ice sledge hockey captain Jean Labonte, along with Hannah Teter, U.S.


snowboarding silver medalist and Sports Illustrated swimsuit model, added to the experience.

- Olympic Rendezvous @ Samsung (OR@S) - An estimated 85,000 residents, visitors and fans visited the OR@S at LiveCity Yaletown to see the dynamic, highly interactive 7,500-square-foot pavilion, featuring the popular Share Wall and Samsung Sledge Dogs.

- Wireless Olympic Works (WOW) - For the first time in Olympic Games history, Samsung's WOW technology was available to the public, providing real-time Games results, weather and other Games-related information.

- High profile visitors to OR@S - Visited by many dignitaries, athletes and their families during the Games, including: -- Hooray for Hayley event welcomed North Shore Ravens girls' hockey team to meet and watch their hero, Hayley Wickenheiser, an Olympic Games Gold medalist and Team Samsung member.

-- Ladies' halfpipe Olympic Games silver medalist and Samsung Athlete Ambassador Hannah Teter visited OR@S to sign autographs and meet with the Samsung Mobile Explorers.

-- Canadian ice sledge hockey captain Jean Labonte toured the pavilion. He shared his experiences with fans and captured his visit on the pavilion's Share Wall.

-- Olympic Games officials, IOC President Jacques Rogge and VANOC CEO John Furlong, toured the pavilion.

- Samsung's 9,300 mobile phones - Samsung provided 9,300 mobile phones to the athletes, volunteers and staff of Vancouver's Olympic family, in addition to numerous mobile charging stations for rapid recharging.

- Samsung Mobile Explorers - 57 bloggers representing five countries (U.S., Canada, Russia, China, and Korea), each equipped with a Samsung phone, shared their unique WOW moments and extraordinary Olympic Games stories through daily text messaging and online posts.

- Samsung Eco-Class Day with Samsung Eco-Ambassador James Balog, internationally acclaimed environmental photographer - James Balog educated local Grade 7 students about the world's melting glaciers and the greatest environmental challenge of our lifetime: climate change.

- International Paralympic Committee agreement - Samsung and Sir Philip Craven, President of the International Paralympic Committee, and Team Samsung member Jean Labonte announced Samsung as an Official Partner and 2010 Paralympic Winter Games sponsor.

About Samsung's Involvement in the Olympic Games Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung's commitment as a Worldwide Olympic Partner continues through to the Rio 2016 Olympic Games. For more information, please visit: www.samsung.com/vancouver2010 About Samsung Electronics Samsung Electronics Co., Ltd. is a global leader in telecommunication and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices in 61 countries, the company is recognized as one of the fastest growing global brands and a leading producer of mobile phones. For more information, please visit: www.samsung.com.

For additional information, photos, video or audio clips, please contact: Richard Gilhooley NATIONAL Public Relations [email protected]/778-868-0235 Contacts: NATIONAL Public Relations Richard Gilhooley 778-868-0235 [email protected] www.samsung.com SOURCE: Samsung Electronics Co., Ltd.

mailto:[email protected] http://www.samsung.com

[ Back To TMCnet.com's Homepage ]