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Yatra.com ties up with Tyroo
New Delhi, February 18, 2010: Yatra.com, India’s leading online travel company, and Tyroo, a Global advertising network funded by Yahoo, today announced an alliance that will allow Tyroo to exclusively promote and sell Designated Advertising Space on Yatra.com to interested companies in India and overseas.
Speaking on the alliance, Pratik Mazumder, Head Marketing & Strategic Relations, said, “In this new world of technology, online marketing and advertising are the buzz words and it’s a privilege for us to join hands with Tyroo for this online advertising engagement. With this tie-up we expect many more prestigious advertisers to promote their brands on Yatra.com and reach out to one of the most filtered, targeted and premium audience. At Yatra.com we have always believed in the highest level of customer service and the same we will offer when it comes to servicing our advertisers.”
Tyroo will be responsible for sales on Yatra.com website to interested parties in India and overseas and shall receive exclusivity for Designated Advertisement Space during the term of this association with Yatra.com. Tyroo in return will receive commission for the space sold.
Speaking on the alliance, Siddharth Puri, Head – Product & Business Development , Tyroo said, “We are excited to Partner with Yatra, India’s most renowned Internet Brand .Yatra’s unique e-commerce audience proposition fits perfectly in Tyroo’s ongoing Endeavour to provide marketers with newer and better products to reach out to the best evolved and premium users online. With our partnership with Yatra we will offer innovative and engaging advertising opportunities to companies which help them build stronger online brand associations and engage the audience.”
Yatra.com had opened its website for advertising last year and some of the top advertisers like Nokia (News - Alert), Airtel, Citibank, HP, ICICI, Reliance Communications, Tata Indicom, Hyundai i20, Mahindra Xylo, Fiat Linea, Maruti Suzuki have advertised on the website during the year.
About Yatra.com
Yatra.com, rated as India’s No. 1 travel website by Juxt Consult - India Online Survey 2008 is a one-stop-shop for all travel needs. From air tickets to hotel rooms to holiday packages to car rentals, yatra.com has everything to service today's traveller. With yatra.com, you can book air tickets over the internet, through their 24x7 customer care centre, Yatra.com Holiday Lounges or by simply using your mobile phone. Yatra.com gives you an access to the best travel deals across a myriad of national and international destinations. It is one of the largest consolidators of hotels in India. Yatra.com provides reservation for 3,000 hotels across 250 destinations in India. Yatra.com also has international tie-ups with all the major international airlines and provides real time access to over 90,000 hotels across the world. All products at yatra.com come with a best price guarantee and an assurance of instant bookings.
About Tyroo
Tyroo Media, a Yahoo company, is India’s largest ad-network with Global footprints to have done branding campaigns for 16 of Fortune Global 100 companies, has an association with more than 350 advertisers globally and having optimization expertise driven by more than 1.7 Billion page views per month. Tyroo has rich experience in the conceptualization and execution of Display banner ads, Rich Media, Video advertising, Innovations, eDm, Widgets and XML feeds based advertising. Tyroo represents premium content channels in Travel, Autos, Lifestyles, News, Sports, Technology, Youth and Business and Finance segments over the internet to increase awareness about vertical-specific targeting tools to drive greater results for advertisers.
Tyroo was chosen as one of India’s top 25 hottest startups in 2007 by Proto and among the top 10 ‘most interesting start-ups’ by business daily, Mint.
For Further Information, please contact:
Chetna Sachdeva – 9311111057
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