[February 09, 2010] O2: O2 Delivers Dynamic Priority Ads Through Shazam Iphone App Tweet Feb 09, 2010 (M2 PRESSWIRE via COMTEX) -- LONDON: O2 today announces an exclusive sponsorship deal with Shazam which will allow it to deliver highly targeted ads for its Priority Tickets service to Shazam users. Customers will be served relevant ads for O2 Priority pre-sales based on the music they have tagged through Shazam's iPhone application. The dynamic ads will be delivered using 4th Screen Advertising's ad serving platform, Mpression. O2 Priority Tickets is a unique offer for O2 customer's which gives them the ability to purchase tickets for gigs at The O2 and O2 Academy venues up to 48 hours before they go on general sale. O2's sponsorship of Shazam's iPhone app means that customers will only see adverts for pre-sales which they might be interested in based on the artists or tracks they have tagged using Shazam. For example, if a Cheryl Cole pop song is identified and she's performing at The O2 or one of the O2 Academy venues, the ad will promote the gig. These relevant and contextual ads will be delivered using a variety of formats including standard banners and integrated links. Shazam's iPhone app is free to download via the App Store. Shadi Halliwell, Head of UK Brand Communications at O2 said, "We're always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favourite bands. Shazam is one of the most popular apps on the iPhone and a perfect way of reaching potential customers." Mark Slade, MD, 4th Screen Advertising said, "This is the most integrated and engaging campaign 4th Screen has run as an agency in our four years of trading and it's great to see forward thinking brands, like O2 and Shazam, leveraging our new rich media formats. We will be launching a number of innovative new formats in 2010, plus we'll be looking to replicate this model in other markets." Jonathan Symons, EVP of Business Development, Shazam said, "We are delighted to be working with 4th Screen to leverage the potential of Shazam in helping pioneering brands like O2 connect with our users in a relevant and engaging way. There is a perfect fit between Shazam's consumer base of music fans and the objectives of the O2 Priority campaign. The use of rich media and highly targeted campaign messages results in an engaging and rewarding experience for Shazam users. This is a first for us and we will be taking this model and new ad formats to other markets." Shazam's success as the defactoglobal music discovery service was a natural choice for O2 Priority when looking to engage with a music-loving audience. Shazam has achieved global success with over 50 million users to date, and is the leading music discovery App. This fully integrated service allows the user to purchase the song they have tagged, on itunes, and the integrated ad campaign fully supports this slick music journey experience. 4th Screen Advertising, the UK's leading independent premium mobile ad-network secured a European wide mobile advertising deal with Shazam, the world's leading mobile music discovery provider, with over 50 million users, in October 2009. 4th Screen Advertising is part of Mobile Interactive Group, a global integrated mobile and digital communications business - www.migcan.com About O2 * Telefonica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 21 million mobile customers and 527,126fixed broadband customers as at 30 September 2009. * Telefonica O2 UK Limited is part of Telefonica Europe plc, a business division of Telefonica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 46 million customers across these markets. * In 2006 Telefonica Europe acquired Be*, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be* network. * O2 is the naming rights partner of The O2, the world-class entertainment venue. * O2 was ranked highest in customer satisfaction for both UK mobile and fixed broadband customers according to the J.D. Power and Associates UK Mobile and Fixed Broadband Studies 2009. * In February 2009 O2 became the first UK mobile operator to be officially certified with the Carbon Trust Standard in recognition of O2's commitment to reduce its carbon footprint and the 15% reduction in energy consumption achieved over the past three years. * O2 was launched on 1 May 2002 and now has more customers than any other UK mobile network. * O2's UK mobile network covers 99% of the UK's population. O2's 3G network covers over 80% of the UK population and is fully HSDPA-enabled, providing speeds of up to 3.6 Mbps for customers with an HSDPA-enabled device. * Telefonica Europe also owns 50% of Tesco Mobile, which operates in the UK and Ireland, and 50% of Tchibo Mobilfunk in Germany. CONTACT: Steve Green, infomob PR Tel: +44 (0)1273 697 170 Tel: +44 (0)777 567 7101 e-mail: [email protected] WWW: http://www.infomob.co.uk 4th Screen Advertising WWW: http://www.4th-screen.com Shazam WWW: http://www.shazam.com/iPhone O2 WWW: http://www.o2.co.uk/news ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]