[February 09, 2010] Research and Markets: An Essential Report on Mobile Broadband in Canada Tweet Dublin, Feb 09, 2010 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/ba8f24/mobile_broadband_i) has announced the addition of the "Mobile Broadband in Canada" report to their offering. Canada is on the edge of a new revolution in mobile services. On the demand side, there is the growing interest in, penetration and usage of broadband services by mobile users. On the supply side, the incumbent mobile carriers have been deploying their 3G networks, introducing leading edge handsets, smartphones and PDAs, and planning their migration to 4G, when eventually a single technology platform will likely transform the supply landscape. At the same time, following the completion of the AWS auction, there is likely to be an increase in the number of mobile networks in Canada. The introduction in Canada by Rogers of the much-awaited iPhone in its new, enhanced 3G version was soon followed by the Samsung Instinct and the BlackBerry Bold, with the BlackBerry Storm and other handsets just waiting to make their appearance. These powerhouse devices form the front line of the battle for the mobile Internet, enabling consumers and businesses to experiment with on demand mobile broadband. Mobile data revenues reported by Canadian carriers have been rising rapidly, indicating that a significant and increasing portion of Canadian consumers benefit from mobile data services. LYA has conducted extensive research into the mobile broadband market in Canada. This Report builds on research of mobile handsets assessing technology platforms and features (as of November 21, 2008) coupled with research on pricing and primary research on 3 separate occasions, with more than 1K respondents over 18 each time, over the last few months, among Canadian consumers across the country. LYA has surveyed 22 mobile data applications, including texting, for their use by Canadian mobile subscribers, as well as willingness to pay for mobile data services in addition to iPhone buying intentions. With >100 pages, this LYA Report includes more than 60 Tables and 20 Figures to fully illustrate the status of all mobile service providers, the handsets and capabilities offered and mobile broadband applications. This Report is a Must Have for telcos, mobile service providers, broadcasters, content providers, equipment suppliers as well as investors, regulators and policy makers, as you finalize your plans for 2009. This Report provides insight to assess the following issues, among many others: - What is the market share of the various carriers, flanker brands (The Three Os) and other service providers across the country - What are the current capabilities of handsets offered by mobile service providers, 17 in total in LYAs survey? Which handsets are offered by which mobile service provider? What are the strengths of each mobile service provider in terms of handset features such as camera phone, GPS, social networking, support of YouTube, mobile TV, etc.? - Of all mobile subscribers polled by LYA, close to 20% identified that they pay for data services as part of their mobile service but how does this play out among demographic groups and in different parts of Canada? What is the percentage of mobile data users among Bell, Telus and Rogers subscribers? - Which mobile broadband applications are the most popular, with whom, and where? - How much are Canadian consumers willing to pay for mobile broadband? How does this compare to what they pay now and does it vary across the country? - How many 3G iPhones could Rogers expect to sell over the coming months and apart from upgrading their own customers, how are other Canadian carriers at risk of losing subscribers who want an iPhone? And much more Key Topics Covered: What are the key characteristics of the mobile Internet in Canada in 2008? A Portrait of Canadian Mobile Subscribers and of Mobile Data Subscribers- MOBILE SUBSCRIBER DISTRIBUTION ACCORDING TO KEY DEMOGRAPHIC CHARACTERISTICS: PER PROVINCE, GENDER, AGE, INCOME, EDUCATION AND LANGUAGE FRENCH/ENGLISH - THE THREE OS (THE FLANKER BRANDS) AND MVNOS AS WELL AS RESELLERS HAVE CAPTURED MORE THAN 10% OF TOTAL CANADIAN MOBILE SUBSCRIBERS; BUT, HOW MUCH MORE AND HOW DOES THIS PLAY OUT IN EACH REGION? WHAT ARE THE KEY CHARACTERISTICS OF CANADIAN MOBILE DATA SUBSCRIBERS IN 2008 The key features of mobile handsets offered in Canada - THE POOL OF HANDSETS BEING PROMOTED IN CANADA - THE INCREASING PROPORTION OF SMARTPHONES AND 3/3.5G HANDSETS BEING OFFERED - CANADIAN SURVEY OF KEY HANDSET FEATURES -- Handset hardware features: GPS, touch screens, high quality cameras and Wi-Fi --- Where am I? Where is my phone so I can find out? --- Touch screen: the new must have feature --- Can we finally put those hot spots to real use with mobile handsets? Yes and No --- Please say cheese for my 5 megapixels camera phone! -- Entertainment features: MP3 sound quality, radio, video clips, Mobile TV as well as YouTube --- I heard it on the radio oops!... on my phone! --- Video, Video, Video, and did we say Video with EVDO Rev A or HSPA for the full enchilada--- Mobile TV: an enhanced offering but still no home run; and what about the impact of YouTube? -- Personal Communications features: social networking, Instant Messaging, e-mail as well as HTML and WAP 2.0 web surfing Mobile broadband applications what are Canadians doing with their mobile services and who wins or loses among the top three carriers - MESSAGING AND SOCIAL NETWORKING - BUYING AND CONSUMING ENTERTAINMENT ON THE GO; THE PREFERENCES OF CANADIAN CONSUMERS - FINDING THINGS OUT INQUIRING CANADIANS WANT TO KNOW - SURFING THE MOBILE INTERNET - USING A LOT OF DATA ON MOBILE PHONES? TO SOME EXTENT - CANADIANS FAVOURITE MOBILE APPLICATIONS Value of mobile broadband services - HOW MUCH CANADIAN SUBSCRIBERS PERCEIVE MOBILE BROADBAND TO BE WORTH - HOW MUCH SERVICES ARE WORTH BY DEMOGRAPHIC GROUP - TRANSLATING WORTH INTO VALUE ACROSS CANADA - PREFERENCES FOR PRICING STRUCTURE FOR MOBILE BROADBAND The Market potential for the iPhone in Canada- HOW MANY CANADIANS WANT TO BUY AN IPHONE? - WILL THE IPHONE INCREASE CHURN AMONG OTHER CARRIERS AND ATTRACT NEW CUSTOMERS TO WIRELESS? - ARE CANADIANS WILLING TO PAY PENALTIES TO SWITCH PROVIDER TO GET AN IPHONE? - MARKET SHARE BLACKBERRY VS IPHONE IN TERMS OF BUYING INTENTIONS - IMPACT OF PRICE POINTS - WHAT ARE CANADIANS LOOKING FOR IN AN IPHONE? - WHO WILL MAKE USE OF IPHONES AS A TOOL FOR BUSINESS Appendix 1 Detailed results of usage by mobile broadband application and ranking according to penetration For more information visit http://www.researchandmarkets.com/research/ba8f24/mobile_broadband_i CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. 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