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Telmap Partners with GyPSii for Location-Enabled Social Media Solution
(OMX (English) Via Acquire Media NewsEdge)
GEOSENTRIC OYJ BULLETIN February 9, 2010 at 13:15
Telmap Partners with GyPSii for Location-Enabled Social Media Solution
Telmap introduces location-enabled social media to its Telmap5 Mobile Location
Companion using GyPSii's Open API, OpenExperience™
GyPSii, the market-leading mobile digital lifestyle application and geo-mobility
social media platform, and Telmap, the mobile search, mapping and navigation
pioneers, jointly announced today a partnership to develop and introduce
advanced location-based social networking as part of Telmap's Mobile Location
Companion.
As part of the cooperation, Telmap will introduce social networking and
user-generated content, to the Telmap5 Mobile Location Companion using GyPSii's
Open API, OpenExperience™. Telmap5 will offer users access to all their networks
of friends across social networks including Facebook and Twitter. The
integration with GyPSii's Open API empowers Telmap5 mobile users to connect the
real world with the digital world: accessing and contributing location-aware
content, sharing locations, reading and posting recommendations, videos,
pictures, finding friends, events, and places, geo-blogging, and more all in one
app.
Ultimately, the new Telmap5 offers mobile operators an opportunity to introduce
a richer location-enabled solution to their subscribers, as today's end users
are hungry for social technologies and are active on multiple social networks. A
single app combining key social media, navigation, search, and mapping features
provides a compelling experience for users.
GyPSii's Open API, OpenExperience™ offers Telmap transparent integration of its
patented technologies in mobile user generated content creation, friend-finding
and a robust suite of development toolkits that support rapid development,
fast-track product enhancements, and easy app localization. OpenExperience™ also
delivers a contextual advertising solution for ultra-targeted commercial
messages including advertisements and coupons with a high value to the end user.
“The Telmap-GyPSii enabled offering is fully supportive of people's desire to
explore their surroundings and interact with friends around them not only while
at home, but also while on-the-go,” said Oren Nissim, Telmap CEO. “GyPSii and
Telmap share a vision to offer operators the ultimate location companion they
need in order to maintain their subscriber's loyalty through an excellent
solution and a superior user experience, and we are sure that this new
cooperation will open up additional opportunities for operators to achieve just
that.”
“We're excited to provide our Open API, OpenExperience™ to Telmap to build
social media into their navigation companion,” said Dan Harple, Founder and
Chairman of GyPSii. “This agreement inspires innovation while contributing
across the value chain: creating revenues for GyPSii, Telmap, and the mobile
operators. The deal also underscores GyPSii's API as the premier source for the
next generation of mobile social networking and contextual advertising. Our Open
API is a widely adopted platform converging location technologies, social media,
search, and targeting advertising. The partnership with Telmap is a natural
fit.”
About GeoSentric Oyj (GyPSii)
GyPSii is the market-leading mobile digital lifestyle application, providing an
integrated social media and contextual advertising platform. GyPSii connects
people, places, communities, content and advertising across networks and
devices, with patented and patent applied-for technologies for the transfer and
publishing of location based information between mobile devices. GyPSii provides
apps and Open API solutions to a wide range of companies, such as Samsung, LG,
RIM, Wind River, Garmin, China Unicom, China Mobile, China Telecom, and others.
GyPSii apps are available on Apple's iPhone, Symbian, Windows Mobile, RIM
Blackberry, Android, Java, MID/Linux, Palm webOS, and accessible via most
well-known mobile app stores Based in Salo, Finland and Amsterdam, The
Netherlands, GeoSentric operates offices in North America, Europe and Asia
Pacific. GeoSentric is listed on the Nordic Exchange (NASDAQ OMX: GEO1V). For
more information, visit http://www.gypsii.com © 2010 GeoSentric. All rights
reserved.
The GyPSii related marks, images and symbols are the exclusive properties and
trademarks of GeoSentric and/or its business units. All other brands, product
names, company names, trademarks and service marks are the properties of their
respective owners.
About Telmap
Telmap is a world leader in location solutions. The company has established a
solid reputation for providing its customers with innovative, value added
mapping and navigation solutions that open new business opportunities and
generate new revenue streams. Telmap has a unique end-to-end solution including
a mobile location companion, a complementary web companion, robust location
platform with a set of APIs to support its customers in delivering a strong LBS
strategy. The company's flagship product, Telmap5 is the world's first
personalized location companion integrating innovative and patented technologies
including Telmap Active Interface, Telmap Active Search and Telmap Active
Widgets.
Telmap is the #1 choice of location solution and its technology has been
selected by leading industry players Orange FT Group, Vodafone, Vodacom, SFR,
Telfonica-O2 Group, AOL, Pelephone, Carphone Warehouse and more.
For more information, please visit www.telmap.com
Press Contacts:
GyPSii Telmap
Tom Schuyler Anne Ligory
T: +1 (401) 441 - 3179 T: +44 (0) 20 7751 4444
E: tschuyler@gypsii.com E: aligory@miliberty.com
Copyright © 2010 OMX AB (publ).
Copyright © 2010 OMX AB (publ)
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