TMCnet News
Sofialys: Sofialys raises funds from German investor and launches Aditic, a new concept of advertising marketplaceParis, Feb 04, 2010 (M2 PRESSWIRE via COMTEX) -- Sofialys, the leading French mobile advertising specialist, has just added to the frenetic activity recently witnessed on the mobile ad sector frenzy by today announcing that it has successfully raised several million Euros of fresh capital from the German investor Creathor Venture. This news will certainly boost the launch of ADITIC, Sofialys' brand new online mobile ad marketplace, which enables agencies and advertisers to identify audiences and serve campaigns on the growing inventory of mobile operators and publishers. Gert Kohler, CEO at Creathor Venture says, "We firmly believe in the strong potential of mobile advertising and see Sofialys as one of the most promising players on the market today. We have been impressed by the professionalism and expertise of the Sofialys team and are extremely excited at the prospect of being part of such an innovative and exciting project within the high growth sector of mobile advertising." This new round of investment will allow Sofialys to continue its international expansion and strengthen its management team. According to Julien Oudart, VP Sales & Marketing at Sofialys, "The advent of Smartphones and the iPhone in particular, has dramatically changed the agencies' and advertisers' appetite for mobile advertising. However, while everybody remains convinced that mobile phones offer unique ways of engaging with consumers, neither brands nor agencies seem truly happy with the performances offered by existing ad networks. We firmly believe that ADITIC is about to change all this and we welcome the boost given to us by VC Creathor". Negotiations are underway with a number of mobile operators to use ADITIC as an electronic sales channel for on portal traffic, and VIP access will be granted to a limited number of agencies and brands, enabling them to choose which operator or publisher site/application their campaign is served on. The advantages of the ADITIC offer are threefold: - It gives mobile operators the opportunity to monetise all or part of their inventory electronically and therefore accelerate their sales rate; - It allows publishers to offer a range of innovative mobile web and smartphone application ad formats (for iPhone, Gphone and Blackberry) and to go one step further in terms of audience qualification through user profile, location, country, handset and context-based targeting; - It provides high-performance and consequently generates higher ROI to agencies and advertisers through the access to premium inventories such as operators' portals and qualified publisher services. Julien Oudart concludes, "What we are witnessing today is a mobile operator world characterised by a qualified audience and click-through-rates of over 5% combined with ad networks that have been good at monetising some of their publishers' inventory but which are ultimately failing to deliver sufficient results to brands; ADITIC aims to bridge this gap. We have presented ADITIC to a number of operators, agencies and brands and they are all very excited by the concept. We will start running the service in several countries from this month." About Sofialys Headquartered in Paris, Sofialys is a supplier of mobile marketing and advertising solutions for operators, publishers, agencies and advertisers. Since its creation in 2002, the company's unique goal has been to work with key players of the value chain in order to facilitate the creation of a new ecosystem where the mobile phone will become a mass market media. Sofialys helps a growing number of operators and publishers monetise their mobile inventory by delivering direct marketing, display and search advertising campaigns. The Sofialys ad-server currently serves 200 campaigns per month across Europe, Asia, Middle East and the US. Sofialys also supports communications agencies and leading brands such as Marmara, Budget, Elle and Gemey Maybelline in the development and execution of their mobile strategy. About Creathor CREATHOR VENTURE invests in technology-oriented companies and entrepreneurs from the fields of life science, IT, telecommunication, new media, new materials, electronics, nanotechnology and clean tech. With 25 years of experience in the venture capital market, acting as lead investor for more than 200 companies and participating in over 20 IPOs we provide not only capital but also industry knowledge, expertise at building companies, and the network to develop a sustainable business model with a globally competitive advantage. The management team at Creathor Venture includes the founder of former Technologieholding, Dr. Gert Kohler as well as Ingo Franz and Karlheinz Schmelig. Examples of successful companies the partners have managed from the first round of financing to IPO are Micronas (SMI), SEZ (SMI), Intershop (Prime Segment), Infovista (NASDAQ, Nouveau Marche), POET (Prime Segment, NASDAQ), Wavelight (Prime Segment),Epigenomics (Prime Segment) and ITN Nanovation (Prime Segment). CONTACT: Ute Molders, Creathor Venture Management GmbH Tel: +49 6172 13 97 20 e-mail: [email protected] Stephanie Footman / Johanna Toiviainen Tel: +33 1 55 02 15 06 Tel: +33 1 55 02 14 58 e-mail: [email protected] e-mail: [email protected] Sofialys WWW: http://www.sofialys.com Creathor WWW: http://www.creathor.de ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. |