[February 04, 2010] UMG and Netbiscuits Partner to Expand UMG's Direct-to-Consumer Mobile Offerings Tweet Feb 04, 2010 (Close-Up Media via COMTEX) -- Universal Music Group (UMG), a music company, announced it will further expand its line-up of direct-to-consumer mobile content and services for music fans through an agreement with Netbiscuits, a mobile publishing platform. The announcement was made by David Ring, Executive VP of Business Development & Business Affairs for UMG's eLabs, and Ran Farmer, Managing Director of Netbiscuits. As part of this agreement, UMG said it will leverage Netbiscuits' B2B web software platform to launch mobile websites and services for UMG's broad array of chart-topping artists. By doing so, UMG will be opening up even more channels of content discovery and delivery to music fans everywhere. Through these artist-branded mobile websites, UMG will offer fans the ability to interact with other fans and to make purchases directly from their handset. Based on the mobile websites, Netbiscuits enables UMG to set up smart hybrid apps for all platforms, including the iPhone, Android, and Windows Mobile devices. "Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favorite artists and music by personalizing their mobile devices," said Ring. "Thanks to the support we are getting from Netbiscuits, we'll be in an even better position to extend these artist opportunities and products across an array of available wireless devices." UMG first began working with Netbiscuits in November 2009, when they collaborated on the successful launch of the mobile website for Bon Jovi at: m.bonjovi.com. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]