TMCnet News
Mobile Advertising: Opportunities & Illusions Contains a Directory of 50 Select Mobile Advertising Vendors(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets(http://www.researchandmarkets.com/research/d75248/mobile_advertising) has announced the addition of the "Mobile Advertising: Opportunities & Illusions" report to their offering. Mobile Advertising: Opportunities & Illusions is the result of more than 35 in-depth interviews with leading merchants, software tool developers, mobile operators, and content providers. The report presents the six steps to mobile advertising success. It explains and compares the major mobile advertising capabilities, and discusses how the evolution of mobile handsets, networks, and related technologies will fuel mobile advertising. The report also contains a directory of 50 select mobile advertising vendors. Additional conclusions found in Mobile Advertising: Opportunities & Illusions: - The mobile phone presents unique opportunities to interact directly with consumers. One-way sales pitches squander those opportunities. We recommend mobile ads that engage end-users through contests, giveaways, and special promotions. - Ease of use is the Number One challenge to mobile data (and therefore mobile advertising) success. Independent mobile information services that push desired content to mobile users, preloading it when possible, and using a mix of mobile phone, Wi-Fi, and Bluetooth access when necessary, are the solution. - Most mobile content will be advertising-supported. The best way for mobile operators to monetize advertising is by selling merchants rules-based access to millions of subscribers. Successful operators will treat merchants like enterprise customers, offering them mobile marketing subscriptions backed by an array of management tools. How You Benefit from purchasing this report: This report is the result of more than three dozen in-depth interviews--typically lasting one hour each--with merchants, operators, and mobile marketing vendors. These interviews yielded information and insights not available elsewhere. Topics discussed included pioneering mobile marketing efforts, early successes and failures, technical and business challenges, strategies for moving forward, and customer response. You also get: - One hour of consultation by telephone or e-mail (for explanation, elaboration, and (at our discretion) additional research). - Unique "match-making" service: we will help you find and contact potential partners, strategic customers, and subject experts. - An independent, objective, and experienced view of the mobile advertising market. We have been tracking the mobile phone industry since its inception 32 years ago. - Important insights regarding applications, markets and competitors. Executive Summary: Successful mobile advertising will be one component of an integrated mobile marketing strategy spanning promotion, sales, and customer serviceand not just a series of standalone ads on small screens. That is one of the conclusions of the new 70-page report, Mobile Advertising: Opportunities & Illusions. The mobile phone is an ideal marketing channel because it is personal, interactive, and relevant. While mobile users do not want to be bombarded with traditional advertisements on small screens, merchants can leverage mobile phones to create deeper and longer lasting customer relationships. Based on in-depth interviews with merchants, vendors, and operators, this report presents the six steps to mobile advertising success. It also explains how the continuing evolution of mobile phone networks and handsets will enable merchants to steadily expand their mobile marketing strategies to include sales and customer support. Key Topics Covered: - Executive Summary- Business Implications- Opportunities- Illusions- Strategies for Merchants- The Six Keys to Mobile Advertising Success- Strategies for Mobile Operators- Strategies for Handset Makers- Strategies for Application & Content Developers- Strategies for Third-Party Service Providers- Strategies for Mobile Marketing Vendors- Key Conclusions- Mobile Advertising: Ready for Primetime?- Mobile Advertising Strategies- Select Vendor ProfilesCompanies Mentioned: At least one paragraph each is provided on the following Vendors inside Report: - Action Engine- Adhoc Mobile- AdMob, Inc- Aerodeon- Air2Web- AOL- AvantGo- Bango- Cascada Mobile- Cingular- Crisp Wireless- Digital Orchid- Doubleclick- eBay- Enpocket- ESPN- Gannett- GoldPocket Wireless- Google- Go2- Greenlight Wireless- Greystripe, Inc.- G8wave- Hook Mobile- Ipsh!- JumpTap- Kontraband- LOC-AID Technologies- MediaFLO- Medio Systems- Microsoft- Mobile Dreams Factory- Mobile Phone Applications Inc. (Mophap)- MobileLime- Mobot- Modeo- mxFocus- Naviblog- Newbay Software- NMS Communications- OpenMotion- Qode- Quickplay Media- Reuters- Rhythm NewMedia- ShoZu- SkyDigital- Soapbox Mobile- Sponge Ltd.- Sprint Nextel- Targetize- The Weather Channel- Third Screen Media- T-Mobile- U-Turn Mobile Media- Verizon Wireless- Vindigo- Viva Vision- Waat Media- Yahoo- Zingy- ZooveFor more information visit http://www.researchandmarkets.com/research/d75248/mobile_advertising ((Comments on this story may be sent to [email protected])) (c) 2010 M2 COMMUNICATIONS |