[January 19, 2010] Reportlinker Adds Enterprise Technology Trends in 2010: The Top IT Trends Affecting Organizations in 2010 Tweet NEW YORK, Jan 19, 2010 /PRNewswire via COMTEX/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010 http://www.reportlinker.com/p0172212/Enterprise-Technology-Trends-in-2010-The-top-IT-trends-affecting-organizations-in-2010.html 2009 was a tough year for the IT industry, largely as a result of the global economic downturn, which had a direct impact on enterprise IT spending. Like others, the IT industry faced lower sales, cost cutting and job losses. Thankfully, the global economy appears to be heading out of recession, which is good news for the IT industry, as history has shown that the economy and enterprise IT spending are closely tied. But what does 2010 hold for technology vendors? Are enterprise IT budgets going to increase? Which areas of the IT industry will be most attractive to enterprises? The 'Enterprise Technology Trends in 2010' report addresses these questions through primary and secondary research into the enterprise IT market. Exclusive research from Business Insights gives insight into enterprise IT budgetary changes in 2010 and the broader business trends underpinning enterprise IT decisions next year. The remainder of the report examines 10 key industry trends to watch next year. 2010 may not mark a return to the freewheel spending of three to five years ago, but it still promises to be an interesting year for the IT industry. Key features of this report Independent survey data of CIOs from organizations working in different vertical sectors and geographic regions Secondary research from analyst sources, annual reports, company materials and press articles Breakdown of enterprise IT spending forecast for 2010 by geography, vertical and sizeband Scope of this report Gain insight into the 10 key technology trends affecting enterprise IT spending in 2010 Identify key areas of innovation and new market opportunities in 2010 Tailor sales and marketing messages to meet enterprise expectations Identify competitive threats Key Market Issues (1) Mashups/DIY IT: By 2013, Business Insights estimates that the market for enterprise mashups will be worth $1.74bn, driven by the growing involvement of major software players, evolving market definition and knowledge about mashups, emerging standards, increased uptake of SOA and cloud computing, and the recession. (2) Virtualization: In 2010, virtualization will continue to extend further into the enterprise with desktop virtualization and application virtualization set for rapid growth. (3) Collaboration: The launch of Google Wave in 2009 could spur the adoption of enterprise collaboration 2.0 platforms and threaten the long-term viability of traditional productivity tools and applications. Key findings from this report (1) 34% of organizations are increasing their IT budget in 2010 - however, this increase is less than we have seen in previous years. (2) The IT spending outlook for North America is more bullish than it is for Europe: 60 per cent of organizations expect IT budgets to improve in 2010. (3) The three fundamental trends underpinning IT investment in 2010 are: cost cutting, doing more with less and working smarter. (4) Desktop virtualization will move towards mainstream adoption in 2010, and by 2011 as many as 16 million desktops could be virtualized. Key questions answered What technologies are enterprises investing in next year? What's the enterprise IT spending outlook for 2010? Which regions / sizeband / verticals will be increasing investment in IT in 2010? Table of Contents Enterprise Technology Trends in 2010 Executive summary 12 Enterprise IT investment in 2010 12 Do It Yourself IT 13 Virtualization moves towards mainstream adoption 13 Collaboration is big business in 2010 14 Securing the cloud 15 The smartphone battle for the enterprise heats up 16 Technology for free 16 Customer Service 3.0 17 Videoconferencing market ripe for a shake-up 18 Security remains high on the corporate agenda 19 New computing interfaces 20 Chapter 1 Introduction 22 What is this report about? 22 Who is this report for? 22 Methodology 22 Chapter 2 Enterprise IT investment in 2010 24 Summary 24 Introduction 25 IT spending in 2010 25 The bigger picture 28 Enterprise spending patterns in 2010 30 Factors affecting IT purchasing decisions 30 The vertical outlook for IT investment in 2010 31 The outlook for IT investment in 2010, by geography 31 The outlook for IT investment in 2010, by sizeband 32 The underlying trends driving technology investment in 2010 33 Cutting costs 34 Doing more with less 35 Working smarter 36 Outsourcing core processes 36 Chapter 3 Do It Yourself IT 40 Summary 40 Introduction 40 The rise of DIY IT 41 Defining mashups 41 The wider trends underpinning growth in DIY IT 42 Increasing efficiency 42 Cost Saving 43 Simplification 43 Mobility / ubiquitous access 43 Collaboration 44 Looking outside the enterprise 44 Consumer-led innovation 45 Green IT / sustainability 45 Market development 45 Market drivers 47 Market opportunity 47 Impact on vendors 48 Barriers to future growth 50 Chapter 4 Virtualization moves towards mainstream adoption 52 Summary 52 Introduction 52 Emerging areas of virtualization 53 The bigger picture 55 The wider trends underpinning global growth in virtualization 56 Increasing efficiency 56 Cost saving 56 Simplification 57 Convergence 58 Mobility / ubiquitous access 58 Looking outside the enterprise 58 Consumer-led innovation 59 Green IT / sustainability 59 Market development 60 Desktop virtualization set for rapid growth in 2010 61 Application virtualization will also see widespread adoption in 2010 62 Impact on vendors 63 Competition heats up in the desktop virtualization space 63 Microsoft and VMware square up for battle in application virtualization 63 Virtualization management: a future growth area? 64 Barriers to growth 64 VDI isn't necessarily suited to large-scale deployments 64 Lack of standards interoperability could limit growth 65 Virtualizing the desktop and application delivery has different challenges to server and storage virtualization 66 Chapter 5 Collaboration is big business in 2010 68 Summary 68 Introduction 68 Enterprise collaboration: the story so far 69 The bigger picture 72 Collaboration trends in 2010 74 Cloud computing and SaaS provide a low-cost way of trying out collaboration services 74 Could the collaboration platform become irrelevant? 75 Impact on vendors 76 Google poses a disruptive threat to the status quo 76 Incumbents embrace enterprise collaboration 2.0 77 There's all to play for in 2010 77 Vendor recommendations 79 Chapter 6 Securing the cloud 82 Summary 82 Introduction 83 Cloud computing 84 The bigger picture 86 Enterprise concerns 89 Security and shared resources 90 Lack of security in the cloud 91 Impact on vendors 92 Vendor actions 93 Recommendation 1: publish security audits 93 Recommendation 2: go beyond SLAs 94 Recommendation 3: guarantee security 94 New market opportunities 94 The consequences of doing nothing 96 Chapter 7 The smartphone battle for the enterprise heats up 98 Summary 98 Introduction 98 The past, present and future of smartphones 99 The bigger picture 100 The market for smartphones is dividing 101 Prosumers influence enterprise smartphone buying decisions 101 Further convergence between smartphones and netbooks 102 The market for business-focused applications takes off 103 Impact on vendors 104 RIM's market share under threat 104 Apple iPhone breaks into the enterprise 105 The rise of Android-based devices 105 What about Nokia? 107 Where next for Windows? 107 Chapter 8 Technology for free 110 Summary 110 Introduction 110 The history of 'free' 111 The bigger picture 112 Market outlook 114 The growth of 'free' software 114 Microsoft Office 2010 114 Open source continues to build momentum 115 Impact on vendors 117 Vendors compete on price for productivity apps 117 Enterprises embrace hybrid buying strategies 119 The cost of 'free' 120 The downward spiral to commoditization 120 Enterprise concerns 120 Chapter 9 Customer service 3.0 124 Summary 124 Introduction 124 The bigger picture 125 Market development 128 Listening to customers 129 User testing and focus groups 130 Online problem resolution 130 Impact on vendors 131 Expansion of product portfolios into customer service suites 131 There is everything to play for in a diverse vendor landscape 132 Competition comes from several quarters: 132 Challenges to market take-up in 2010 134 People and processes 134 Technological issues 135 Vendor recommendations 136 Chapter 10 Videoconferencing market ripe for a shake-up 138 Summary 138 Introduction 138 The 'next big thing' technology 139 The bigger picture 140 Market opportunities 144 Asia 144 Healthcare 144 Developments in the videoconferencing market in 2010 145 Enterprise videoconferencing systems move into the mainstream 145 3D videoconferencing around the corner? 145 Impact on vendors 147 Market consolidation 147 Skype: a threat to videoconferencing vendors? 148 Chapter 11 Security remains high on the corporate agenda 150 Summary 150 Introduction 150 The enterprise security outlook in 2010 151 The bigger picture 152 Trends within enterprise security in 2010 154 Security vendors capitalizing on a security gap in the SMB market 154 Securing the extended enterprise 155 Managing the security infrastructure more efficiently 156 Continuation of the security-as-a-service trend 157 Web 2.0 still causes security headaches 158 Chapter 12 New computing interfaces 162 Summary 162 Introduction 162 The rise of alternatives to the desktop 163 The bigger picture 165 Impact on vendors 166 Competition in the desktop space drives market innovation 166 Diversification in the touchscreen market 166 Desktop virtualization drives demand for innovation in thin clients 168 Netbook growth threatens desktop market hegemony 168 The ones to watch 168 The ones causing market excitement 170 Barriers to adoption 171 Index 173 List of Figures Figure 2.1: Changes to enterprise IT budgets in 2010 26 Figure 2.2: Top business priorities for IT investment in 2010 27 Figure 2.3: External forces have a high impact on enterprise IT spending 29 Figure 2.4: Enterprise IT buying priorities 30 Figure 2.5: The business priorities driving IT investment in 2010 34 Figure 3.6: Enterprise mashup market development phases 47 Figure 3.7: What end-users want from an enterprise mashup vendor 48 Figure 4.8: The application virtualization stack 54 Figure 4.9: Virtualization adoption 61 Figure 5.10: Enterprises expect collaboration technologies to have the biggest impact on their business in 2010 70 Figure 5.11: The global enterprise collaboration applications market growth, 2007-2013 71 Figure 6.12: Cloud computing market forecast, 2008-2012 ($bn) 86 Figure 6.13: Enterprise security concerns from cloud computing 90 Figure 7.14: Smartphone shipments by OS, 2008-2014 106 Figure 8.15: Open source software market size and forecast, 2006-2011 (analyst consensus) 116 Figure 10.16: Videoconferencing is high on most enterprises' agendas 140 Figure 10.17: Transformations in communications have driven the most change within organizations 143 Figure 11.18: Global enterprise security market size, 2006-2010 152 Figure 12.19: Microsoft Surface in action at AT&T 167 List of Tables Table 2.1: IT spending forecast for 2010, by region (% respondents to Business Insights survey) 32 Table 2.2: IT spending forecast for 2010, by sizeband (% respondents to Business Insights survey) 33 Table 4.3: The potential savings from desktop virtualization 55 Table 6.4: Cloud computing taps into many business goals 87 Table 7.5: Top business apps on iTunes (US) 104 Table 7.6: Smartphone shipments by OS, 2008-2014 (000's) 106 Table 8.7: Cost saving is the primary motivating factor behind IT spending decisions in 2010 (1 = Low impact - 4 = High impact) 113 Table 10.8: The potential CO2 savings from using videoconferencing are not as great as those generated by other energy-saving initiatives 142 Table 10.9: Videoconferencing vendor landscape (worldwide unit shipments for H1, 2009) 147 Table 11.10: Global enterprise security market size, 2006-2010 153 Table 12.11: Touchscreens have yet to break into the enterprise (impact on organization indicated by 1 = Low impact - 4 = High impact) 163 To order this report: IT Services Industry: Enterprise Technology Trends in 2010: The top IT trends affecting organizations in 2010 More Market Research Report Check our Company Profile, SWOT and Revenue Analysis! 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