[January 15, 2010] VIA to Directly Eye Consumers in China Tweet BEIJING, Jan 15, 2010 (SinoCast Daily Business Beat via COMTEX) -- VIA Group is trying to change its role as a wire-puller in the Chinese market. Today, the company announces that it will adjust its strategy and directly kick off marketing and promotions to consumers. Meanwhile, its Chinese chip brand logo is released. The brand logo consists of a main logo and four product logos. The main logo is composed of heart-shaped curves transfigured from chips and hearts. They will be used for VIA's CPU products and its partners' PC terminal products sold in the Chinese Mainland market. VIA points out that the release of the logo indicates a strategy change. In the future, it will guide the development of the chip industry and the behavior of customers in partnership with terminal makers. That is to say, VIA will first consider market demand when launching new products and services. The company has begun changing from a participant in the IT industry to a guider. VIA is currently the sole high-tech company in the world to have the X86 architecture CPU and mobile communications chip technologies. Its Chinese chips include CPU, chipsets, display chips, communications chips, and embedded motherboards. Source: www.sina.com.cn (January 15, 2010) [ Back To TMCnet.com's Homepage ]