TMCnet News
Harland Clarke Acquires Protocol Global Solutions and SubscriberMailJan 13, 2010 (Close-Up Media via COMTEX) -- Harland Clarke announced it has acquired Protocol Integrated Marketing Services, the full-service direct marketing division of Protocol Global Solutions, as well as SubscriberMail, an email service provider and technology firm. "When combined with Harland Clarke's current capabilities, these additional solutions will allow us to provide direct and digital marketing support to help our clients meet their growth objectives," said Harland Clarke Holdings President and CEO Chuck Dawson. "We know these same solutions can be effective for other organizations in the broader marketplace, as well." According to Harland Clarke, the direct and digital marketing portfolio offered by the company now includes client-centric strategic services; consumer and business analytic strategy and marketing automation; segmentation, response modeling and measurement; direct mail production, printing and fulfillment; inbound and outbound demand-generation teleservices; creative services; and on-demand email marketing services and consulting that deliver high success rates by creating HTML email messages and RSS feeds. "For the past four decades, Harland Clarke has focused on meeting the direct and email marketing needs of our clients," said Harland Clarke President and COO Dan Singleton. "Our purpose has always been to help our clients acquire, onboard, grow, and retain valuable customer relationships for the long-term. This same level of commitment was demonstrated by Protocol IMS and SubscriberMail; it was a factor in our decisions to acquire both companies." Harland Clarke is a provider of integrated payment solutions, marketing services, technology solutions, and security services. ((Comments on this story may be sent to [email protected])) |