TMCnet News

3GVision: TrueMove Uses 3GVision's i-nigma 2D Barcode Reader Solution to Promote its 3G Trial Service in Thailand
[January 07, 2010]

3GVision: TrueMove Uses 3GVision's i-nigma 2D Barcode Reader Solution to Promote its 3G Trial Service in Thailand


Or Yehuda, Israel,, Jan 07, 2010 (M2 PRESSWIRE via COMTEX) -- 3GVision, a world leader in barcode-scanning technology for mobile phones, announced today that its i-nigma 1D/2D barcode reading solution is being used by TrueMove to promote its 3G trial services in Thailand.



TrueMove, among the top mobile operators in Thailand, recently launched 2D barcode services in order to enter the digital media market and develop innovative mobile applications. As part of TrueMove's "Fun Living Lifestyle" concept, mobile subscribers can easily access content via camera phones such as TV shopping, marketing campaigns and electronic tickets. The service was launched in collaboration with Mediaseek, distributor of the i-nigma solution.

TrueMove customers can download the i-nigma reader on to their camera phones by visiting http://m.truelife.com.


3GVision's i-nigma incorporates a mobile barcode reader application that converts a camera phone into a barcode reader, enabling mobile users to access a predefined URL on the mobile internet, or to trigger web services simply by scanning QR (Quick Response) and Data Matrix barcodes. Once scanned, the barcodes fast-track to multimedia digital content such as music, electronic tickets, videos, localized maps, latest news and special offers. Barcodes can be placed virtually anywhere including newspapers, business cards, shop fronts, billboards, product packaging and PC screens.

In addition to code-scanning software for the phone itself, i-nigma also incorporates a highly intuitive and simple code-creation, campaign management and metrics reporting platform to track the performance of campaigns, interpret the results in real-time and immediately apply the knowledge to existing campaigns. The technology has been deployed and supported by marketers and advertisers around the globe for interactive mobile advertizing and marketing campaigns integrating digital content.

Mendy Mendelsohn, 3GVision CEO, said: "TrueMove's decision to choose i-nigma is endorsement by a leading mobile operator of 3GVision's leading technology and solutions. Based on our years of experience in Japan, where QR codes have become a natural extension of the mobile phone, we now look forward to helping TrueMove make the most of 2D codes, reinforcing their positioning as Thailand's most innovative service provider." 3GVision will be exhibiting from February 15th to 18th at the GSM Mobile World Congress in Barcelona at Hall 2, Israel National Pavilion, stand 2C72.

About 3GVision 3GVision is the global pioneer and leader in mobile barcode solutions and advanced image processing technologies to fast-track consumers to the mobile Internet. 3GVision's i-nigma, the industry's most comprehensive end-to-end 1D/2D barcode solution, incorporates a powerful yet intuitive platform for code creation, campaign management, and advanced metrics reporting. The platform is designed to increase revenue opportunities for mobile operators, and print campaign effectiveness for media and marketing companies. The i-nigma Telco-grade solution offers a fast and easy way for offline media and advertising to connect to the mobile internet, and facilitates mobile solutions for efficient business operations.

Since 2002, 3GVision has embedded over 150 million mobile phones with its 1D/2D barcode readers for global Tier-1 mobile operators such as France Telecom, Telstra and NTT Docomo; mobile handset manufacturers including Nokia, Samsung, LG, Sony Ericsson, and Motorola; and most Japanese handset vendors including Sharp, NEC, Kyocera and Toshiba. Moreover, 3GVision is the 'de facto' industry standard in Japan - the world's first fully developed mobile barcode market.

Meet us at Mobile World Congress 2010 - Hall 2, stand 2C72 CONTACT: Galit Beck, PR Manager, Marcom & PR Manager, 3GVision Tel: +972 3 634 2929 ext: 118 Tel: +972 50 2627470 e-mail: [email protected] WWW: http://www.3gvision.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected].

[ Back To TMCnet.com's Homepage ]