[January 07, 2010] InOutTV and Electra Launch Interactive TV Platform Service for Spain Tweet Jan 07, 2010 (Close-Up Media via COMTEX) -- InOutTV and Electra reported they have entered into a long term partnership to offer broadcast and connected interactive television services to consumers in Spain over DVB-T. According to the two companies, nationwide service availability will commence from first quarter 2010 over InOutTV's digital terrestrial TDT (DVB-T) network. Launch will commence on zapper and PVR STB silicon free-to-air and Premium TDT solutions, following shortly afterwards in digital TVs. Electra's patented technology Trove can be incorporated into virtually any mass market device - entry level set top boxes, digital television recorders and TVs - to provide a quality interactive experience. Supporting true color, sound and games, Electra's added-value offering will generate increased frequency and length of consumer visits, resulting in greater revenues. Services can be accessed with one button press, even from standby, and use less than one percent of the bandwidth compared to traditional MHP and MHEG-5 interactive TV services. Trove also supports broadband WiFi and Ethernet connectivity to enable a range of services and features in mass, entry-level digital TV products. This combination of hybrid broadcast and IP technology offers viewers a more connected and integrated solution than separate broadcast and IP services, with new features including internet radio, social networking, instant messaging, music on demand, live voting and Over The Top (OTT) video services. Electra Entertainment is a UK-based media and technology company offering branded interactive services to television viewers supported by a combination of pay-as-you-go, subscription and advertising revenues. InOutTV is a Spanish electronic program guide service provider. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]