[December 18, 2009] Rodale Names New President of Integrated Marketing & Sales, Chief Marketing Officer Tweet Dec 18, 2009 (Close-Up Media via COMTEX) -- Rodale Inc. announced that Gregg Michaelson has been promoted to President, Integrated Marketing & Sales, and Chief Marketing Officer from his previous position as EVP, Customer Marketing. In this new role, the company said Michaelson will lead an integrated team that includes his current Consumer Marketing group, as well as print and digital advertising sales and marketing, events, custom publishing, and all business and market intelligence assets. Jack Essig, SVP/Publisher, Men's Health/Women's Health; Mary Murcko, SVP/Publisher, Prevention and Organic Gardening; Chris Lambiase, VP/Publisher, Running & Cycling; Val Valente, SVP/Publishing Director, Custom Publishing; Angus Macaulay, VP, Sports Marketing and Events; David Kang, SVP/General Manager, Rodale.com; Fotoulla Euripidou, VP, Consumer Insights; and Lynn Canning, AVP, Senior Group Research Director, will now report to Michaelson, according to a release. "A smart strategist and great tactician, Gregg has built a powerful team that has driven intelligent growth of our consumer business," said Rodale Chairman and CEO Maria Rodale. "By creating this collaborative group under Gregg's able leadership, we will be able to connect Rodale's media touch points with all the powerful capabilities we have on the consumer side, including research, circulation, retail, customer relationship management, and our customer database." Michaelson joined Rodale in 2001 as Vice President of Book Marketing, where he led the company's transition to a multichannel approach for the direct-response marketing of magazines and books, leveraging key Rodale brands such as Prevention, Men's Health, and The South Beach Diet. In 2007, he was promoted to EVP, Rodale Direct, and in 2008 was named EVP, Customer Marketing. Recent achievements for the Customer Marketing group under Michaelson's leadership include Men's Health and Women's Health earning the No. 1 and No. 2 spots, respectively, on Cappell's Circulation Report for top performers in 2008, record online book sales in excess of 1 million units in 2009, and the continued success of Rodale's paid online content properties, such as the Biggest Loser Club. Rodale also made a number of other organizational changes, including: Editorial - Bill Stump has been promoted to SVP/Editorial Director and will oversee editorial and brand and product development for Prevention, Organic Gardening, and Rodale.com. Liz Vaccariello, SVP/Prevention Editor-in-Chief; Ethne Clarke, Editor-in-Chief, Organic Gardening, and Rick Chillot, Senior Editor, Rodale.com, will now report to Stump. - While continuing in his role as SVP/Editor-in-Chief of Runner's World and Editorial Director of Running Times, David Willey will also serve as Editorial Director for Bicycling, with Bicycling Editor-in-Chief Loren Mooney now reporting to him. Mooney will continue to serve as Editorial Director of Mountain Bike. - Karen Rinaldi has been promoted to EVP/General Manager and Publishing Director, Rodale Books. In addition to managing Rodale's trade books group, she will now be responsible for acquiring and scheduling Rodale-branded titles. The individual brands (Men's Health, Women's Health, Prevention, Runner's World, Bicycling, and Organic Gardening) will continue to act as packagers for these branded books. - David Zinczenko will continue in his role as SVP/Editor-in-Chief, Men's Health, and Editorial Director, Women's Health, with Michele Promaulayko, Editor-in-Chief, Women's Health, continuing to report to Zinczenko. "These editorial changes will allow the brands to share best practices and resources, drive profitability, and create clear lines of accountability and responsibility," said Rodale. IT, Operations & Creative Services - Ken Citron is now adding Chief Operating Officer to his current title of Chief Information Officer. He will continue to manage all of Rodale's technology and operations and will now add the new Creative Services group to his portfolio. This group will be led by Steve Madden, who will hold the newly created position of VP, Creative Services and Digital Product Development, leaving his prior position as VP/ Editorial Director, Rodale International. Michelle Meyercord, SVP/Rodale International, will continue to lead the company's international activities. Finance - Tom Pogash has been promoted to Chief Financial Officer. All finance activities including treasury, tax, accounting, and business management, will report to Pogash. Communications - Robin Shallow has been promoted to EVP, Communications. She will continue to oversee all of Rodale's corporate, magazine, brand, and book communication efforts. Shallow and her team will also provide key marketing communication support to the new Integrated Marketing & Sales group led by Gregg Michaelson. Legal, Human Resources & Green Culture Services - Paul McGinley has been promoted to EVP/General Counsel and Chief Administrative Officer. While continuing to manage legal affairs and acquisition, McGinley will add Human Resources to his portfolio. Amy Plasha has been promoted to SVP, Human Resources, and will report to McGinley. Also reporting to McGinley will be Anita Patterson, VP of the newly created Green Culture Services group. Patterson, previously VP, Environmental Initiatives, will oversee facilities, office services, dining services, and employee health and fitness programs, ensuring that environmental responsibility and efficiency are fully integrated into the company's day-to-day activities and culture. More Information: www.rodaleinc.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]