'MTS Ukraine launches mobile ads with Out There Media'
TMCnet - World's Largest Communications and Technology Community
New Coverage :  Asterisk  |  Call Center Outsourcing  |  Call Recording  |  SIP Trunking  |  Hosted Exchange  |  PBX
Webinars
Channels by Topic
Share
 
| More
RSS-XML alerts
Print this page
E-mail this page to a friend
TMCnews
[December 16, 2009]

'MTS Ukraine launches mobile ads with Out There Media'

(DMeurope Via Acquire Media NewsEdge) Ukrainian mobile operator MTS has contracted Out There Media to offer a mobile advertising service aimed at companies and advertisers. Under the terms of the agreement, MTS will offer targeted mobile advertising using Out There Media's Mobucks multi-channel advertising platform. In addition, Out There Media is responsible for monetisation, sales, business development and operations support. It is estimated that Out There Media now has access to more than 40 million mobile phones in Ukraine, which corresponds to over 80 percent of the country's total mobile subscriber population. MTS first used Mobucks to launch an advertising campaign in the beginning of November for Nokia's portal Ovi. The campaign's objective was to drive Wap users to the Ovi.com website through mobile banners and targeted SMS and Wap push. The campaign, which ran over a period of six weeks on the MTS homepage as well as on MTS-themed pages such as Music, Downloads and Games, registered a click-through rate that approached 10 percent.



((Comments on this story may be sent to tww.feedback@m2.com)) (c) 2009 M2 COMMUNICATIONS

[ Back To TMCnet.com's Homepage ]


Bookmark mobile.TMCnet.com on your mobile phone now to stay on top of the latest tech news.
Featured White Papers
Featured White Paper RSS feed
Leveraging the Cloud to Create the Ultimate Customer Experience
Bridging the Great Divide: Best Practices for Integrating Social Media and Customer Service for Bottom Line Results
Five Steps to an Employee Effectiveness Model: Improve Business Results with Engaged Employees
view all white papers…
Top Stories
Today's TMCnet Top Stories and News Articles
Cable Thieves Attack Hospitals in Wales
Intermedia's Hosted Exchange Services Available on the Droid 4
Steady Growth and Strategic R&D Are Anticipated for …
Survey Shows Americans Would Give Up Their Spouse for the …
France Telecom Plans to Expand in Egypt, Other Emerging Markets, …
more of today's top stories...
Related VoIP News
Latest IP Communitions and VoIP News
New VoIP Systems from Computer Support Save Time and Money
GL Introduces PPP and ML-PPP Packet Data Analyzer Software
Alcatel-Lucent lightRadio Extends Broadband Access via Cellular and Wi-Fi Integration
Novatel's Ovation MC679 Released On TELUS' LTE Network
Telmex, Alcatel-Lucent Agree to a Deal that Will Bring Ultra-Fast Broadband to Mexico
blog comments powered by Disqus

Upcoming Events

ITEXPO West 2012
October 1- 4, 2012
The Austin Convention Center
Austin, Texas
4GWE Conference
October 1- 4, 2012
The Austin Convention Center
Austin, Texas
MSPAlliance MSPWorld™
October 1- 4, 2012
The Austin Convention Center
Austin, Texas

DevCon5
DevCon5 provides you with the information and tools you need to exploit the capabilities of revolutionary HTML5 technology
View all >>
Subscribe FREE to all of TMC's monthly magazines. Click here now.