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'Buongiorno powers TIM Top-up & Win competition'(DMeurope Via Acquire Media NewsEdge) Buongiorno has won a contract to design the Top-up & Win contest for Italian mobile operator TIM. The promotion rewards top-ups of more than EUR 10 with a Silver surprise (extra traffic) and top-ups over EUR 20 with a Gold prize (traffic and products including LCD TVs, iPhones, Nintendo Wiis and Asus PCs). The competition is managed by Buongiorno's Intelligent Mobile Marketer platform, which sends particpants a SMS with a code to be used in the Game area of the site www.ricaricaevinci.it. The platform can handle up to 7 million messages in 24 hours. ((Comments on this story may be sent to [email protected])) (c) 2009 M2 COMMUNICATIONS |