[November 24, 2009] Huawei Outlines Mid-term Terminal Strategy Tweet SHENZHEN, Nov 24, 2009 (SinoCast Daily Business Beat via COMTEX) -- Having retained the second place in the global networking gear market, China-based Huawei Technologies is stepping up its sales efforts of terminal products six years after the launch of its first mobile phones and landline telephones at the 3G World Congress held in Bangkok, Thailand. Last year Huawei grossed USD 4 billion in terminal products sales. The company's mid-term goal signals that it is to push the number up to USD 10 billion to USD 15 billion over three to five years, according to Tao Jingwen, president of Huaiwei terminal operation. The Chinese company sold some 80 million telecom terminal products, mobile broadband devices, and electronics such as mobile phones, fixed-line telephones, network cards, wireless digital photo frames, household gateways, and wireless modems last year, 70% of which were shipped to 130 countries around the world. With a workforce of 6,000, Huawei's terminal product unit has set a goal of harvesting as much as USD 5 billion in sales this year. Huawei has come out on top in the mobile broadband device market with a share of 45% globally, and more than 70% in some European countries. It also has gotten a big head start in household gateway, wireless digital photo frame, and wireless telephone sectors. One of the megahits of Huawei is its wireless digital photo frame, which enables mobile phone users to send pictures directly to the photo frame. So far Huawei has sold 500,000 such photo frames in Japan. Looking forward, Mr. Tao says in the way to the top Huawei will have to gain a foothold in the terminal product market first and tweak its products to meet the specific needs of the customers, adding that smartphone is the future. On September 3, Deutsche Telecom's subsidiary T-Mobile jointly unveiled the Android handset Pulse with Huawei at IFA in Bolin, which later hit the market in the UK. Latest numbers from Huawei show that the company has a total orders backlog of around more than 100,000 Android mobile phones. Huawei's red-hot sales were buoyed up by the exponential growth in China's CDMA handset market. Huawei sold 608,000 CMDA mobile phones in September. It has jumped to the second place by grabbing 21.9% of the local CDMA market. Moreover, a passel of Hauwei TD 3G mobile phones are due to go on sale in China in the fourth quarter of 2009. It is also scheduled to start selling OPhone in April 2010. (USD 1 = CNY 6.83) Source: www.enet.com.cn (November 24, 2009) [ Back To TMCnet.com's Homepage ]