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www.bharatbook.com : The social telco
Fixed telcos are failing to capture young people as customers. Teenagers communicate through a variety of means which bypass the fixed telco altogether and take these behaviours with them when they go on to university and/or working life.
Key Chapters :
In a nutshell
Ovum (News - Alert) view
Introduction
Defining the social telco
Drivers for social telco activities
Two major reasons why telcos need to become social
Users migrating to other platforms
Lack of effective innovation on the part of telcos
Solving the two major challenges
Two primary aims of social telco activities
Creating alternative channels and business models for telco services
Enabling true innovation that leverages telco functionality
Social telco activities
Engaging customers through Web 2.0 sites is just the beginning
The focus should be on service exposure with effective controls
Part and parcel of telco transformation efforts
A difficult balance between openness and control
BT (News - Alert)’s acquisition of Ribbit provides an interesting case study
Two new service models
Enabling new business models
Not all services will be developed in this way
Not just a fixed or consumer strategy
Social telco is for mobile operators and enterprises too
Third-party tools often part of the solution
IBM, Oracle (News - Alert) and Alcatel-Lucent among the vendors
Examples and case studies
Most telcos’ strategies are in the early stages
Vodafone Connect to Friends
Chunghwa Telecom mash-up competition
Telecom Italia (News - Alert)
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