| [November 23, 2009] |
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Outsource Channel Executives Inc. Survey Reveals Most Recession-Proof Technology Sales of 2009 and Predicted Winners for 2010
COLORADO SPRINGS, Colo. --(Business Wire)--
Despite the recession, sales of virtualization, storage, server and security solutions increased significantly in 2009, and these product categories are expected to see accelerated sales in 2010. The findings are part of a new survey of more than 400 high-tech vendors, distributors and resellers from Outsource Channel Executives (OCE) Inc. In general, respondents were optimistic about 2010. At the low-end, 28% of survey participants projected that personal computers would see sales growth, while an overwhelming majority 80% of respondents expected to see increased sales for virtualization. No one predicted sales declines for the coming year.
OCE conducted the survey to support its comprehensive channel enablement and training programs for the technology industry. A full report of the OCE "State of the Channel 2010" survey results will be published in January 2010.
"The reported technology sales growth in our State of the Channel 2010 survey is one more indicator that the economy is moving from recession to recovery, and now is the time to capitalize on that opportunity," says Mark S. A. Smith, OCE co-founder, content and delivery. "For technology vendors, distributors and resellers, that means investing in competitive intelligence, sales education, and marketing and re-engaging with customers to serve as a trusted advisor in updating and extending their technology deployments."
Top 10 Sectors Seeing Sales Gains: 2009-2010
Among survey respondents, four product categories emerged as having the highest sales increases in 2009 and best predicted growth for 2010. Virtualization was the clear front runner; 65% of respondents reported that their sales were up in 2009 while a full 80% projected higher sales for 2010. Other top performers in reported sales gains were storage (53% reported growth in 2009, 72% predicted it for 2010), servers (45% reported growth in 2009, 54% predicted it for 2010), and security (37% reported growth in 2009, 55% predicted it for 2010).
In addition to the four product sectors, information technology (IT) services have also seen strong growth according to the OCE survey. Among respondents, 50% reported sales gains in 2009 while 69% projected growth for 2010.
Five other technology solutions rounded out the top ten sectors of sales increases according to OCE survey participants: networks (35% reported growth in 2009, 49% predicted it for 2010), unified communications (29% reported growth in 2009, 55% predicted it for 2010), IT management tools (29% reported growth in 2009, 50% predicted it for 2010), automation (27% reported growth in 2009, 44% predicted it for 2010), and compliance (22% reported growth in 2009, 41% predicted it for 2010).
About OCE
Outsource Channel Executives (OCE) Inc. is the premier channel activation and transformation partner for the technology industry, bringing more than 200 years of combined experience. OCE builds on the insights of its dedicated research team to provide vendors, distributors and their channel partners the tactics, strategies, and actionable ideas to succeed and excel in a highly competitive market. Today, OCE works with the world's leading technology providers many of them among the top five players in their markets. OCE has its headquarters in Colorado Springs, CO. For more information, visit www.oceinc.com.
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