[November 23, 2009] Ziff Davis Enterprise Overhauls and Expands Video Program Offerings Tweet NEW YORK, Nov 23, 2009 /PRNewswire via COMTEX/ -- Ziff Davis Enterprise, a leader in innovative enterprise IT editorial content and engagement solutions, announced today that it has expanded and enhanced its video program to provide more targeted information and help its readers better interact and engage with its content and analysis. To kick off its new approach, the company launched three new video series, each targeted at the different levels of the enterprise IT ecosystem. Designed to meet the specific professional needs of IT workers, the business drivers of technology, as well as CIOs and senior IT managers, the videos feature detailed product reviews in the eWEEK Lab, business case studies that examine successful deployments of technology, and strategic insight designed to help CIOs and senior IT managers advance their technology initiatives in a challenging economy. "The IT video train has left the station," said Stephen Wellman, Vice President of Community & Content, Ziff Davis Enterprise. "The next phase of online enterprise IT video targets the individual audiences of IT professionals. We have videos for IT workers, videos for business drivers of technology, and videos for CIOs and senior IT managers. We feel these new series target each of these IT professional audiences with the kinds of video content they need to succeed." Each series is framed within either the award-winning eWEEK, Baseline or CIO Insight brands and tailored to their audiences, ensuring that enterprise IT professionals at every level are able to benefit from targeted and cutting-edge information that will help them perform their jobs better. Series Details: Up Close & Technical: A weekly review series from eWEEK Labs designed to help IT managers quickly see and evaluate new products so they can make quicker, more intelligent product adoption decisions. Each video features eWEEK Labs analysts who take a closer look at the latest enterprise hardware and applications, giving eWEEK readers a concise review of the product at hand, including easy-to-digest technical tips and insight that readers can use. Specific videos to date include: -- Opera 10 Still an Innovative Web Browser -- Host it Your Way with OpenGoo Web Office -- Switch to Mac Cheat Sheet Baseline Line of Business: A video series dedicated to the intersection of IT and business in today's enterprise. Each episode tackles the tough issues facing today's business drivers as they look to technology to help them grow efficiencies and expand their organization's ROI. Baseline editors and writers speak with leading business and IT thinkers and tackle the leading trends in today's business technology marketplace. Specific videos to date include: -- Business Architecture Focus Helps CIOs Set-Meet IT Objectives -- Predictive Analytics Fuels New Uses for Cloud Computing -- Economy Drives Interest in Used IT CIO Insight C-Suite: Covers the latest issues facing today's CIOs, CTOs and senior IT executives. C-Suite features interviews with today's top CIOs and IT executives, as well as IT executive profiles and success stories. In addition, the series covers the ways CIOs can better communicate with the rest of the C-Suite, including CEOs and CFOs. C-Suite also features discussions with CIO Insight editors and writers as well as today's IT thought leaders. Specific videos to date include: -- Where Does Hype End and Reality Begin with Cloud Computing -- Business Intelligence: A Discussion on Social Media The Up Close & Technical, Baseline Line of Business and CIO Insight C-Suite video series will continue throughout 2009 and into 2010. They are currently sponsored by IBM. About Ziff Davis Enterprise, Inc.: Ziff Davis Enterprise, Inc. is B2B technology's trusted information resource. Millions of technology buyers rely on our relevant, objective content to identify the right solutions for their organizations. Over 300 technology companies, from industry giants to emerging start-ups, rely on our contextual content, marketing, and audience development expertise to compress sales cycles and lower their go-to-market costs. Leading brands include Baseline, CIO Insight, eWEEK, Channel Insider, Baselinemag.com, CIOInsight.com, eWEEK.com, WebBuyersGuide.com, and the Developer Shed network. Ziff Davis Enterprise has proven marketing solutions for branding, engagement, and face-to-face events. Products include print and online advertising, eNewsletter sponsorships, content syndication, eSeminars, virtual tradeshows, events, and custom media services. Ziff Davis Enterprise has a global database of 5.4 million users representing an unparalleled community of business and technology professionals, developers, and the channel. www.ziffdavisenterprise.com. SOURCE Ziff Davis Enterprise, Inc. http://www.ziffdavisenterprise.com [ Back To TMCnet.com's Homepage ]