TMCnet News
The Real Estate Book to Offer Online Promotional CampaignsNov 18, 2009 (Close-Up Media via COMTEX) -- To generate additional quality leads to its customers, The Real Estate Book, a publisher of real estate information online and in print in North America, said that it is offering advertisers the option to create online promotional campaigns. Accessible through The Real Estate Book's advertising management system, the One-Click Advertising technology by iPromote allows customers to create display ads to run across a network of hundreds of Web destinations. "We're always looking for ways to boost value for our customers by increasing the quality leads that we deliver to them," says Scott Dixon, Network Communications, Inc.'s president of the real estate division. "We're excited to be able to offer them the ability to augment their online exposure with ad campaigns they create and instantly - and give today's home buyer the photos and video they seek when shopping for a new home." Once logged onto The Real Estate Book's advertising management system, AMS 2.0, customers can create their own display ads by clicking on the iPromote link, and following the simple steps of building custom advertisements. They can promote any URL they wish - their personal web site, company web site, Facebook fan page, or their personal profile or listings on RealEstateBook.com. iPromote technology scans their Web pages for content such as images, text, audio, or video and intuitively creates professional-quality, rich-media advertising packages with five different ad sizes, in a matter of seconds. Ads are displayed on the iPromote ad network which reaches over 40 million unique people a month across hundreds of websites like MSN, Yahoo and Facebook. iPromote's proprietary ad serving technology automatically optimizes the promotion to appear more often on the sites on which they perform best. ((Comments on this story may be sent to [email protected])) |
