TMCnet News
Yahoo! Launches Mobile Homepage for U.S. Hispanic MarketNov 20, 2009 (Close-Up Media via COMTEX) -- Yahoo! announced it has released Yahoo! Mobile en Espanol, a Spanish-language mobile homepage that is customized for the specific needs of the U.S. Hispanic consumer. Available across more than 1,900 mobile device models, Yahoo! Mobile en Espanol is a mobile Internet experience for Hispanic consumers. Users can bring together their favorite content and services from across the Internet to create a personally relevant mobile experience. "With the launch of Yahoo! Mobile en Espanol, we are focused on growing our audience among the more than 46 million U.S. Hispanics1 by providing a mobile experience that is both culturally and personally relevant, bringing together their world and the world around them," said Felipe Munoz, senior mobile director, Yahoo! Hispanic Americas. "With the introduction of our new Spanish-language homepage, we are well positioned as the center of people's online lives. We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile Internet experience, regardless of the language users prefer." Yahoo! is a Web brand on the mobile Internet in the U.S., reaching more than 35 million unique users per month. Yahoo!'s mobile homepage is available in 32 countries across Europe, Asia, and the Americas, including 17 countries in Latin America, 14 of which launched the mobile homepage last month. ((Comments on this story may be sent to [email protected])) |
