[November 21, 2009] SinglePoint Reports Ad Marketplace Adoption Increase Tweet Nov 20, 2009 (Close-Up Media via COMTEX) -- SinglePoint, a provider of mobile interactivity and advertising solutions, announced that SingleBrand Ad Marketplace, a web-based mobile advertising marketplace for SMS campaigns, has delivered over two million Southwest Airlines ads on msnbc.com breaking news alerts. Utilizing SingleBrand's Publisher Tools and Advertiser Suite, msnbc.com managed both the program inventory setup as well as the advertising purchase, allowing it to serve Southwest ads on its own breaking news text alerts, also powered by SinglePoint. "We've been thrilled with the SingleBrand solution. The Southwest Airlines campaign was a test case for us and the results were impressive. Most importantly, the brand was pleased," said Jeff Maurone, Product Manager, msnbc.com. "Sponsoring our mobile alerts is a critical final piece in providing advertisers access to all of our end-user touch points, including mobile web display ads and video pre-roll. We look to expand upon this recent success with many more SMS ad campaigns, having shown we have a dynamic solution, partner, and path for return with SinglePoint." Continuing to bring ad sense to mobile, SinglePoint said it enables publishers and advertisers to connect with a registered, mobile-savvy audience. Publishers are able to use SingleBrand's dedicated toolsets to create and catalog SMS inventory while advertisers can use them to discover and purchase inventory. The Ad Marketplace delivers a complete solution for contextual mobile advertising, ranging from pure brand messages to interactive options, such as click-to-WAP and click-to-call, dynamically inserted directly in the SMS message, the company said. "With access to premium publisher inventory, including msnbc.com SMS alerts, SinglePoint provides a unique opportunity for advertisers to connect with an attractive consumer base of enrolled and active mobile users. The Southwest campaign is one of many examples in which SingleBrand helps match inventory with brands," said Gowri Shankar, SinglePoint Senior Vice President, Sales and Business Development. "There is a burgeoning demand for increasing revenue from existing and expanding text programming, as demonstrated by paid fill rates exceeding 50 percent and a 175 percent jump in paid ads served month over month." More Information: http://www.singlepoint.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]