[November 21, 2009] MITX Awards Honor New England's Interactive Technology and Web Achievements Tweet Nov 20, 2009 (Close-Up Media via COMTEX) -- The Massachusetts Innovation & Technology Exchange (MITX) announced the winners of its awards competition, recognizing achievements in the development and implementation of interactive technologies in New England. The MITX Award winners competed in 28 web categories in industries ranging from biotechnology/pharmaceuticals, to travel and tourism. The awards also honored interactive marketing campaigns that leverage tactics such as mobile, search and social media. In addition, MITX presented five 'Best of' awards, including the 'Interactive Marketer of the Year and a People's Choice for Agency of the Year.' "Being named MITX Interactive Marketer of the Year is wonderful honor and a great thrill," said Cynthia Ashworth, Dunkin' Donuts VP of Consumer Engagement. "This year, more than ever, Dunkin' Donuts has embraced the value of interactive, not only as a component of the overall marketing mix, but also as part of the all-encompassing Dunkin' Donuts experience. We are very pleased to be recognized for our innovative interactive marketing during a particularly exciting period in this digital age. Along with our loyal fan base, we're excited about the seemingly endless possibilities within Interactive and are intent on continuing to make strides in this area." "The MITX Awards celebrates creativity, technology innovation and great business solutions. This year's winners show how it all comes together through innovative web applications and marketing strategies that move brands and build businesses across every industry," said Kiki Mills, president of MITX. "MITX is proud to be the foundation for New England's vibrant digital community and to recognize the game changing advances made in our own backyard." The 2009 MITX Award winners include: Category Project Agency/Creator Applied Technology Zipcar.com Redesign Zipcar in partnership with ISITE Design Best Brand Campaign 3Dudes Gone 3D Small Army for SolidWorks CAD software Best Cross Media Campaign Create Dunkin's Next Donut Studiocom with Ryan Partnership, RF Binder, Hill Holliday for Dunkin' Donuts Best Direct Response Campaign Amtrak's Acela Media Contacts with Mobext for Amtrak Best Use of Analytics ACUVUE Consumer Acquisition & Campaign Management Prospectiv with J3 unit of Universal McCann for Vistakon division of Johnson & Johnson Best Use of Search Squaw Valley 50/60 Pass Paid Search AMP Agency for Squaw Valley USA Best Use of Social Media Harley-Davidson 2010 Motorcycles Mosaic Overdrive Interactive for Harley-Davidson Best Use of Targeting 2009 Zipcar Paid Search Campaign Overdrive Interactive for Zipcar Best Use of Video "Speed Baby: 3DVIA Launches New Products Using Innovative Lead-Gen Video Site " Genuine Interactive for 3DVIA Biotechnology/Pharmaceuticals Alnylam Corporate Website evoke interaction for Alnylam Pharmaceuticals Branded Content Celebrity Cruise Lines - Starring You Network Sapient for Celebrity Cruise Lines Consumer Goods Saturn Neighborhood DIGITAS for Saturn Consumer Goods Happiness Factory 3 Sapient for The Coca-Cola Company Education and Learning Hooked on Phonics Learn to Read Bridgeline Software, Inc. for Smarterville, Inc. Educational Institution Wharton MBA web site redesign iFactory with Yellow Pencil for Wharton School of Business Financial Services Green$ense Arnold Worldwide for Citizen's Bank Games and Entertainment Expedition Africa Pod Digital Design for History Channel Health and Fitness Massachusetts General Hospital Website Redesign Massachusetts General Hospital with Partners HealthCare and IconNicholson Kids, 'Tweens and Teens Lifeskills Training VPG Integrated Media for National Health Promotion Associates Mobile Stanley Level iPhone App Mullen with Aurnhammer LLC for Stanley Works News Variety.com Redesign Mad*Pow for Variety Magazine Nonprofit and Government The Bread Art Project Mullen with Honest NY for Grain Foods Foundation Professional Services centerbrook.com Beehive Media LLC with Centerbrook Architects and Planners for Centerbrook Architects and Planners Real Estate Welcome to Fenway Triangle Genuine Interactive with Rattle Advertising, Design, and Marketing for Samuels & Associates Rich Internet Application (RIA) Portfolio Insight John Hancock Funds Social Influence Application Will It Blend? Mullen for Olympus Technology Microsoft New England Research & Development Center Website Conover Tuttle Pace for Microsoft Travel, Tourism, and Hospitality The Nation of Why Not Garfield Group Interactive for JWT & Royal Caribbean The 2009 MITX Award "Best of" winners include: Interactive Marketer of the Year: Dunkin' Donuts People's Choice for Interactive Agency of the Year: Mullen Best Engagement Project: Expedition Africa Agency/Creator: Pod Digital Design for History Channel Best User Experience Project: Zipcar.com Redesign Agency/Creator: Zipcar in partnership with ISITE Design Best Use of Technology Project: Stanley Level iPhone App Agency/Creator: Mullen with Aurnhammer LLC, for Stanley Works Best of Show Project: Happiness Factory 3 Agency/Creator: Sapient Interactive The 2009 MITX Awards were sponsored by Atom Group, Blue Sky Factory Inc., DLA Piper, Fidelity, Google, iBeam, Locamoda, Microsoft New England Research & Development Center, PriceGrabber, PricewaterhouseCoopers, Reebok, Sitecore, Technology Review, The Jordan, Edmiston Group, Inc., Viewpoint Creative. More Information: mitx.org ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]