[November 20, 2009] Sendside Sales Applications Now Carried on Salesforce.com Tweet Nov 21, 2009 (Close-Up Media via COMTEX) -- Sendside announced the availability of Sendside's Sales Acceleration and Customer Interaction Platform on the salesforce.com AppExchange. Sendside explained that it enables high-impact communications that help to automate and accelerate key sales processes. Built using the Force.com platform, Sendside is immediately available for test drive and deployment on the AppExchange. The company noted that Salesforce CRM users now have the power of Sendside's Packages, Secure Messaging, and Capture applications to deliver communications directly from leads, contacts, accounts, opportunities, cases and campaigns in Salesforce CRM; and obtain real-time reporting and analytics on the effectiveness of each communication and interaction. "Using Sendside, we can capture lead information and instantly deliver a personalized response back to that prospect," said James Sheppard, Co-Founder and CEO of Vetrazzo. "We can track how each recipient interacts with the information we send right in Salesforce CRM. The real plus is that we can now distribute lists of qualified prospects to our dealers and distributors and monitor the effectiveness of their sales efforts, too." "Focus' research and user discussions increasingly indicate that the lines separating traditional silos of CRM, sales force automation, marketing automation and related functions are blurring, as business decision-makers sharpen their focus on IT solutions that enable meaningful and measurable business benefits," said Michael E. Dortch, director of research, Focus. "Access to Sendside functionality and its benefits via the salesforce.com AppExchange will help users to harness the full power of Salesforce CRM to deliver more effective outreach to customers and prospects, and to make more money -- goals that matter at every size and type of company." "In the simplest terms, Sendside helps organizations capture, engage, convert and retain customers more quickly and cost-effectively," said William Borghetti, CEO of Sendside. "We're already seeing our customers achieving success, and now that Sendside is available on the AppExchange, we expect the same results, expanding the capabilities and the value of Salesforce CRM." AppExchange: salesforce.com/appexchange/ ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]