[November 20, 2009] Avenir Telecom: Avenir Telecom Reduces Customer Churn On 02 To Just 8% Tweet Nov 20, 2009 (M2 PRESSWIRE via COMTEX) -- Avenir Telecom, the UK's leading distributor in mobile telecoms, today announces breakthrough, industry- leading results in customer retention. In October 2009, Avenir Telecom and its dealer base reduced customer churn on O2 connections to just 8%. Avenir's churn rate has been steadily declining each month over the past 12 months and is set to fall even lower in the coming months. This single-digit result is believed to be the lowest sustainable figure achieved by any distributor of Avenir's size in the UK mobile marketplace. "Churn has been the industry buzzword all year," remarks Avenir Telecom's Managing Director, Andy Tow. "We've been working tremendously hard with our dealers on this, specifically with our dedicated customer retention team, which is about to celebrate its first anniversary. So it's great to come to the end of the year with proof that our efforts are working, and that we're leading the game." "Avenir has a whole team of staff dedicated to working with dealers, and partnering with operators, to tackle retention," Tow explains. "The team works both proactively and reactively. On the reactive side, they can quickly set up manufacturer visits to customers should they be needed. On the proactive side, they work with operators and dealers to specifically identify and market to wavering customers, both in and out of contract." About Avenir Telecom Currently celebrating its 20th anniversary, Avenir Telecom is one of Europe's biggest and longest- standing distributors of telephony products and services. In the UK, Avenir focuses on the distribution of airtime (mobile and landline), accessories and IT/telecoms convergence solutions in the business-to- business space. It works with the leading B2B network operators including O2, 3, Orange and Opal, the business-to-business division of the TalkTalk group. Avenir employs over 3,000 people across six countries: Bulgaria, France, Portugal, Romania, Spain and the United Kingdom. It is listed on the NYSE Euronext - Compartment B (Euronext Paris). Its shares form part of the CAC All shares, CAC Mid & Small 190, CAC Small 90, IT CAC, Next150 and SBF 250 indices. ISIN: FR0000066052. Reuters: AVOM.LN. Bloomberg: AVT:FP. For more info: www.avenir-telecom.co.uk. CONTACT: Avenir Telecom WWW: http://www.avenir-telecom.co.uk Ian Peel, Solid State Marcomms for Avenir Telecom e-mail: [email protected] Tel: +44 (0)7775 937 494 WWW: http://www.solidstatemarcomms.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]