[November 20, 2009] AOI Marketing Opens its New Revenue Platform to Airlines and Travel Providers Tweet MINNEAPOLIS --(Business Wire)-- AOI Marketing announced today it will open its patent pending Incremental Revenue Platform (IRP) to airlines and travel providers. While enhancing the model with a low fare carrier for over five years, AOI has proven the concept for a membership airfare model and produced results showing its effectiveness for the airline and customer alike. Titled "The New Era of Building Pre-Paid (News - Alert) Loyalty & Incremental Revenue For Low Fare Carriers: How a Regional Airline Captured many of its Competitor's Best Customers and Created Valuable Incremental Revenue in the Process," AOI's whitepaper outlining the IRP can be downloaded from http://www.aoimarketing.com/irp.html. The IRP revolves around a subscription membership model. In exchange for a monthly or annual fee, members receive access to set airfare pricing and high value benefits. The airline delivers set airfares based on distance so the revenue per mile is constant. The IRP is beneficial for airlines because it generates consistent revenue regardless of seasonality. Since it is a paid model, customers are significantly more likely to book on the given carrier to generate additional incremental revenue. "This program is a pure, pre-paid loyalty model. It's a win/win for the airline and the customer," says AOI's CEO, Jennifer Katz. Customer surveys have shown a high level of member satisfaction regarding the simplicity of the model. In the frustrating world of fare pricing, members enjoy the predictability and are willing to pay for it. Customers also show appreciation for the IRP because they can always predict their worst-case airfare and always know how much to budget for airfare. The IRP was built to scale easily with multiple airline structures to provide the flexibility customers demand while adding new revenue. By opening the platform to multiple airlines, AOI delivers a solution that provides much needed incremental revenue to airlines while maintaining customer satisfaction. ABOUT AOI MARKETING (AOI) AOI, based in Minneapolis, Minnesota, offers advanced marketing solutions and proven methodologies in designing and delivering successful loyalty and benefit programs with high customer retention for the travel and financial industries. Through a partnership with Rovrr (http://blog.rovrr.com/), a premier provider of social media applications, customized applications and analytics, AOI now has extensive capabilities to reach opinion leaders in their communities to promote deep peer interactions. Visit www.AOIMarketing.com. [ Back To TMCnet.com's Homepage ]