TMCnet News
Kaltura Inks Alliance with DAC for JapanNov 20, 2009 (Close-Up Media via COMTEX) -- Kaltura, a developer of an open source online video platform, and Digital Advertising Consortium (DAC), a Japan-based digital marketing agency, announced that the companies have entered into a strategic partnership to distribute Kaltura's open source online video platform to the Japanese market. DAC will be marketing a Japanese version of Kaltura's video platform. "We are honored to partner with such a leading force in Japan - we have found a true partner in DAC with an amazing group of people," said Ron Yekutiel, Kaltura Chairman and CEO. "Over the past 18 months, Kaltura has emerged as the fastest growing online video platform in North America - now, together with DAC, we look forward to replicating that success in Japan." DAC was founded by several advertising agencies in Japan, including Hakuhodo DY Media Partners, Asatsu-DK and I&S BBDO. The company generates annual revenues in excess of 45 billion Yen by providing media, operations and technology services to more than 1,500 ad agencies and publishers in Japan, including Yahoo!, MSN, AOL, CNET, Reuters, Infoseek, Mixi, and Asahi. "Several months ago it became clear that the Japanese market is in need of advanced online video functionalities, and therefore we decided to find the most suitable solution for our customers," said Akihiko Tokuhisa, the Chief Technology Officer of DAC. "We selected Kaltura due to its unique approach to this market - with Kaltura's open source platform we can now provide our customers powerful, viral and trackable video solutions, including a wealth of features, a rapid pace of innovation, the greatest flexibility and ease of integration, and all at the most cost-effective price point. It is a perfect fit to the market's needs." ((Comments on this story may be sent to [email protected])) |
