[November 19, 2009] Research and Markets: Mobile Pricing Trends: International and SIM-only Packages Out Today Tweet DUBLIN --(Business Wire)-- Research and Markets (http://www.researchandmarkets.com/research/ce8322/mobile_pricing_tre) has announced the addition of the "Mobile Pricing Trends: International and SIM-only Packages" report to their offering. As the market for mobile telephony has matured and become increasingly competitive and, as MNOs' understanding of customer needs has developed, the basis on which MNOs compete has changed. Historically, MNOs competed on a simple 'price versus brand stature' trade-off, where incumbents with well established brands tended to be at a price premium and new entrants competed on better value tariffs expressed through easily-understood elements such as large minute and text allowances. More recently, as these differentials have been competed away by incumbent pricing aligning with new entrant pricing, more agile MNOs have looked for new battlegrounds in the fight to acquire and retain high-value customers. Two such areas - examined in depth in this report - are international tariffing (defined as placing calls to international destinations from the customer's country of residence, distinct from roaming) and postpay SIM-only packages. Each of these can attract and improve retention of high value customers: both demand careful proposition design and a relatively high level of engagement from the customer (in terms of understanding of the benefits to them) for the MNO to benefit. Key Topics Covered: 1 OVERVIEW 2 INTRODUCTION 3 INTERNATIONAL CALLING IN THE UK 4 POSTPAY SIM-ONLY 5 INTERNATIONAL AND SIM-ONLY IN OTHER COUNTRIES 6 RECOMMENDATIONS Companies Mentioned: O2 Vodafone Meteor 3 Movistar DialAbroad SFR (News - Alert) For more information visit http://www.researchandmarkets.com/research/ce8322/mobile_pricing_tre [ Back To TMCnet.com's Homepage ]