[November 19, 2009] Research and Markets: A Comprehensive Review on Multimedia and Mobile Telephony Store Chains in Greece Tweet Dublin, Nov 19, 2009 (M2 PRESSWIRE via COMTEX) -- Research and Markets (http://www.researchandmarkets.com/research/9f1994/multimedia_and_mob) has announced the addition of the "Multimedia and Mobile Telephony Store Chains in Greece 2008" report to their offering. This study explores the sector of multimedia / mobile telephony store chains. More specifically, it examines the progress of companies owning at least five stores with the same brand name, and whose activity involves the retail sale of IT and/or mobile telephony products and services. The common presence of these two major product and service categories in most stores is a result of the convergence and, often, the interaction between information technology and telecommunications. Various hi-tech products, which supplement the IT and mobile telephony product ranges, such as digital cameras, personal audio systems (CD players, mp3 players, etc.), and others, are also sold by these chains. The outcome of this wide range of goods is the creation of stores which are differentiated from the older IT-oriented stores or from the newer mobile telephony stores. The main characteristic of the multimedia sector of is the retail market's concentration into a few and large chains, leading to the reduction of individual points of sale and to the increase of competition. Lately, the main trend that has characterized the entire sector in our country is the further strengthening of large groups through mergers, take-overs as well as collaborations with other companies. Moreover, certain IT groups have expanded to telecommunications (fixed and/or mobile telephony); a move which is also favored by the convergence of technologies and offered services between IT and telecommunications. Most chains now operate in many fields comprised in the broader Information and Communications Technologies sector, like telecommunications, software, computer services, office equipment, etc. while in recent years electrical goods chains have also started selling multimedia products. Based on the current conditions and trends, the value of the total multimedia retail market attributable to chains is predicted to grow during the next two years (2008-2009), yet at a slower pace than that of the previous two years. Forecasts say that this growth will mostly come from computer sales, which are expected to rise even more thanks to the programs implemented by the Digital Strategy 2006-2013. Key Topics Covered: 1. Summary 1.1 Demand 1.2 Supply 1.3 The Market 1.4 The European Market 2. Sector Companies and Analysis of their Financial Data 2.1 Sales of Companies Operating Multimedia - Mobile Telephony Store Chains 2.2 Financial Analysis of Sector Companies 3. Conclusions and Prospects for the Sector - General Overview - Analysis of the Competitive Environment - Threat of New Entrants - Threat of Substitute Products or Services - Bargaining power of suppliers - Bargaining Power of Customers - Competition among Sector Companies - SWOT Analysis - Strengths - Weaknesses - Opportunities - Threats - Financial Results For more information visit http://www.researchandmarkets.com/research/9f1994/multimedia_and_mob CONTACT: Laura Wood, Senior Manager, Research and Markets Fax: +1 646 607 1907 (US) Fax: +353 1 481 1716 (Rest of World) e-mail: [email protected] ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]