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Trusted Logic Endorses Celltick's LiveScreen Media Solution on all their Platforms(PR Web Via Acquire Media NewsEdge) Trusted Logic which provides smart cards solutions to mobile operators worldwide was certified by Celltick to embed LiveScreen Media as a Sim Tool Kit application for mobile marketing. France (PRWEB) November 19, 2009 -- Trusted Logic which provides smart cards solutions to mobile operators worldwide was certified by Celltick to embed LiveScreen Media as a Sim Tool Kit application for mobile marketing. Celltick's LiveScreen Media broadcasts content teasers directly to the user's front screen when the phone is in idle mode. The messages appear silently and without any intrusion, delivering news headlines, sport updates, games, traffic and weather reports as well as advertising messages. Users access content with a two-click reaction, which takes them from promotion to transaction. The LiveScreen Media application is in growing demand by operators who wish to utilize the front screen of mobile phones to increase value added services consumption and drive traffic to the mobile internet. It is estimated that over 40M SIM cards carrying the Celltick application have been distributed worldwide this year. Trusted Logic obtains certification on their native Deimos™ platform for the new version of Celltick LiveScreen Media. With this major step, Trusted Logic's SIM vendor partners can benefit from a ready-to-deploy solution on both their native Deimos™ platform and Java Card™ jTOP® maXim platform to meet the mobile operators' requirements. Dominique Bolignano, President of Trusted Logic, said: "The partnership with Celltick is another measure taken by Trusted Logic to answer market demand to fully utilize the phone's features. We are strong believers in the power of the front screen and are encouraged by the fact that our cards can provide an effective new distribution channel for the Celltick application." Ronen Daniel, CEO of Celltick said "We value the partnership with Trusted Logic and look forward to seeing rapid demand for their smart cards carrying the Celltick applet." About Celltick (www.celltick.com): Celltick Technologies Ltd., pioneer of Front Screen marketing, has established a new medium in the mobile space. Its flagship product LiveScreen™ Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators. The company's products are deployed with over 40 operators worldwide and it has established close relations with all mobile industry players and partners. Founded in 2000 and privately owned, Celltick is headquartered in Israel with offices in Russia, Singapore, India, Thailand, Brazil and Israel. About Trusted Logic (www.trusted-logic.com) Trusted Logic is a leading provider of open, secure software for smart cards, terminals & consumer devices - the ideal partner for converging services. Trusted Logic creates the foundations for converging digital services at the crossroads of telecom, banking, transport, and government. A pioneer in security solutions for digital services - from mobile payment to e-ticketing; from identification to access control - Trusted Logic enables end-users to access services anywhere, anytime, securely. With operations in France, Ireland, South Africa and Singapore, Trusted Logic serves customers worldwide. Its subsidiary, Trusted Labs, offers security consulting and evaluation services and helps customers design and deploy their next digital services. Celltick Press Contact Arlette Cohen press(at)celltick(dot)com ### Read the full story at http://www.prweb.com/releases/2009/11/prweb3219584.htm. (c) 2009 PRWEB.COM Newswire |