[November 18, 2009] Mobile Marketing Association: 2009 MMA Global Mobile Marketing Award Winners Announced Tweet Nov 18, 2009 (M2 PRESSWIRE via COMTEX) -- Los Angeles; London, UK; Singapore and Sao Paulo -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, announced the winners of its Fifth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony on November 17 at the Mobile Marketing Forum in Los Angeles. As the MMA's highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes. "The MMA, its members and the entire mobile marketing community come together each year to honor our industry's exemplary campaigns and remarkable leaders throughout the world," said Mike Wehrs, president and CEO of the MMA. "We congratulate this year's winners and finalists on their outstanding achievements, and look forward to their continued success as they help advance the mobile marketing channel's evolution in the years to come." Each year, the MMA's highly anticipated awards ceremony serves as the conclusion of the Mobile Marketing Forum (www.mobilemarketingforum.com). The MMA received hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications. The 2009 MMA award winners, by category and region, are: Mobile Display Campaign North America Pizza Hut iPhone App, Pizza Hut; Inc. Central & Latin America Trident Fresh, F.biz Europe, Africa and Middle East LMfootball.mobi, Livemobile (Pty) Ltd Soccer stars in your pocket, Mobiento Asia Pacific PUMA F WAN, PHONEVALLEY Global The Virtual Zippo Lighter App, Moderati, Inc. Mobile Messaging Campaign North America Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L Central & Latin America Carefree Mobile Campaign, pontomobi interactive Europe, Africa and Middle East Kraft Foods Turkey / Patos, Mobilera Asia Pacific Because We Can, The Hyperfactory Global Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell Emerging Technology Campaign North America Pizza Hut iPhone App, Pizza Hut; Inc. Central & Latin America Jeito Chiclets; Jeito Lhama, F.biz Europe, Africa and Middle East Fanta More Play, The Hyperfactory Asia Pacific Cadbury Be The Gorilla, The Hyperfactory Multi -Mobile Channel Campaign North America Rogers/Live Nation - Wireless Box Office, MyThum Interactive Central & Latin America ClubMovistar - Mobile Loyalty Program, Movistar Chile, AndinaTech Europe, Africa and Middle East Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI Asia Pacific Sony Quantum Code, AURA Interactive Global Coca-Cola Global Mobile Festive 2008, The Coca-Cola Company Mobile Social Media Campaign North America Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media Europe, Africa and Middle East The Fastest on Facebook, Mobile Dreams Factory Asia Pacific Sony Quantum Code, AURA Interactive Cross-Media Integration Campaign North America UPS jobs - Problem Solved, UPS & TMP Worldwide Central & Latin America TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext Europe, Africa and Middle East Who Killed Summer 09 (Vodafone Group), OMD Mobile Asia Pacific Go For It, Tribal DDB India Global Ad Council That's Not Cool, R/GA Best Mobile Campaign Overall: (three-way tie) TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising Who Killed Summer 09 (Vodafone Group), OMD Mobile The award winners for the 2009 MMA Industry Awards are: Mobile Innovation: Creativity SMS 2.0 - Changing the paradigm for Mobile Marketing, RABARBA ILETISIM HIZMETLERI A.S. Mobile Innovation: Reach SCORECENTER, ESPN Social Impact Text ALIVE Mobile Donations, Mobile Accord Inc. Award for Overall Excellence Fanta Stealth Sound System, Ogilvy Advertising The award winners for the 2009 MMA Academic awards are: Academic of the Year Individual Margherita Pagani, Bocconi University Academic of the Year Institution Ball State University, Ball State University About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing over 40 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters, including North America (NA), Europe, Latin America (LATAM), Middle East & Africa (MEA) and Asia Pacific (APAC) branches. CONTACT: Mobile Marketing Association e-mail: [email protected] WWW: http://www.mmaglobal.com Jen Allen / Becca Daniel, Mi liberty Ltd, EMEA Tel: +44 207 751 4444 e-mail: [email protected] Robert Haslam Account Executive, mi liberty Tel: +44 (0)20 7751 4444 e-mail: [email protected] WWW: http://www.miliberty.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]