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Delivra Unveils Engagement Segmentation Tool
INDIANAPOLIS, IN, Nov 18, 2009 (MARKETWIRE via COMTEX) --
Delivra (http://www.delivra.com), one of the original email
marketing software companies that works with the nation's leading
brands, unveiled its recipient engagement segmentation tool, which
allows email marketers to tailor messages and offers based on
recipients' interactions with previous mailings. This new tool is
available at no charge to all Delivra customers.
The Engagement Segmentation Tool tracks the recipient's responses to
each email and then utilizes a proprietary Engagement Index to assign
an engagement score. This score helps email marketers make decisions
about future email content and frequency. For example, a recipient
who opens an email and clicks on a link within the body will be
scored higher than a recipient who opens the email but takes no
further action. List members who click on links can receive emails
with more information and resources. Marketers also can attempt to
re-engage members who appear to have lost interest by sending them
special offers or other incentives that aren't offered to more
engaged members.
"Segmenting by recipient engagement adds another layer to traditional
segmentation, making email messages even more targeted and relevant,"
explains Kris Dougherty, director of operations & deliverability for
Delivra. "List members receive exactly the kind of email their
history proves they want, improving satisfaction and open rates, while
reducing unsubscribes caused by sending the wrong information. In
addition, marketers can tailor sales messages, rather than trying to
reach everyone with a single approach."
Delivra's email marketing platform also can incorporate clickstream
and purchase tracking data into the engagement measurement, and can be
used in conjunction with demographic data to allow even more precise
segmentation.
A whitepaper, "Engage the Right Audience: Using Segmentation and
Targeting for More Effective Email Marketing," is available at
http://www.delivra.com/engagement.
About Delivra
Delivra offers permission-based email marketing software and
personalized services at an attractive price. Delivra has clients
nationwide of all sizes and in all major industries including Del
Monte, American Legion, National Geographic, Butler University, US
Rowing, Harris Connect and Samsung. Founded in 1999, Delivra is
privately held and is headquartered in Indianapolis. For more
information, visit www.delivra.com.
For information contact:
Clarus Communications
Mara Conklin
847-816-9411
Email Contact
Linda Muskin
847-432-7300
Email Contact
SOURCE: Delivra
http://www2.marketwire.com/mw/emailprcntct?id=BF2D865AB3984526
http://www2.marketwire.com/mw/emailprcntct?id=79AC8FF7DDCDF6E4
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