[November 18, 2009] Branding and Sponsorship: How to Differentiate in Global Mobile Markets Tweet (M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/05ad80/branding_and_spons) has announced the addition of the "Branding and Sponsorship: How to Differentiate in Global Mobile Markets" report to their offering. As mobile operators seek to promote their brands in an increasingly competitive global market, the selection of the most appropriate and effective forms of marketing and promotional activity becomes increasingly important. Sponsorship has been extensively used by some of the major players for many years to increase awareness of their brand, but recently the pattern of sponsorship has seen changes. Operators are having to take more care over what types of activity they sponsor, and how the activities match and support their brand values. This report looks at the types of sponsorship undertaken by operators and how it supports their marketing objectives. It looks at the increased use of cultural activities and the use of corporate social responsibility programs to enhance and support the operators' brand values and to appeal to their target markets. Key Topics Covered: 1 Overview 2 Introduction 2.1 Background to the Report 2.2 Report Content 2.3 Currency and Conversions 3 Branding and Segmentation 3.1 Branding and Brand Strategy 3.2 Segmentation 4 Sponsorship 4.1 Introduction 4.2 The Principles of Sponsorship 4.3 Measurement of Effectiveness 4.4 Trends in the Sponsorship Market 5 Case Studies 5.1 Vodafone 5.2 Orange 5.3 KPN 5.4 Telefonica O2 6 Key Findings 6.1 Introduction 6.2 Sport 6.3 Music 6.4 Other Cultural Activities 6.5 Locations 6.6 CSR 7 Recommendations Companies Mentioned: - Vodafone - Orange - KPN - Telefonica O2 For more information visit http://www.researchandmarkets.com/research/05ad80/branding_and_spons ((Comments on this story may be sent to [email protected])) (c) 2009 M2 COMMUNICATIONS [ Back To TMCnet.com's Homepage ]