[November 17, 2009] Research and Markets Adds Report: Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, to 2015 Tweet Nov 18, 2009 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of WinterGreen Research's new report "Web Content Management Market Shares, Strategies, and Forecasts, Worldwide, to 2015" to its offerings. In a release, Research and Markets noted that report highlights include: As a new study on Web Content Management software and services, this 2009 study has 625 pages, 215 tables and figures. Web content management is useful to businesses and the enterprise as the Internet becomes a retail channel and provides message transport for the supply chain. Worldwide markets are poised to achieve growth as the integrated enterprise uses systems to build out localized Web e-commerce sites that support a brand in every region. Information integration has led to transformation of batch systems to real time systems. Improved maintenance costs are being achieved using Web content management. People can use information transformation technology that is flexible and can be applied in many different ways. Web content management is an aspect of the information transformation. Web content management markets have grown as more content management is reclassified as more content touches the Web. The Web has become a channel for every enterprise. The Web is used to manage the supply chain in many cases. Social media are a large part of Web presence and consume Web content management software capability. Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are an aspect of Web content management. Managing rich media assets is an essential component of an enterprise Web content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets. Key capabilities relate to creative tool and processing integrations. Media transformation and analysis can be accomplished. Media rendition and updates can be achieved. Thumb nailing is supported to better visualize pictures and images. Time-based multimedia indexing and management is provided. PowerPoint slide-level assembly can be consolidated. Rich media vocabulary driven categorization can be accomplished. Metadata driven rich media search and retrieval is automated. Enterprise e-business systems integration is a central aspect of e-business content management. The unstructured information takes on many of the characteristics of structured information when it is tagged. Unstructured data is being perceived as useful for making intelligent business decisions. Competitive factors in the enterprise content management industry include the availability of a framework, the ability to implement localization, quality, scalability, and reliability of software. Companies Mentioned: Market Leaders: - IBM - EMC - Microsoft - Open Text - Lionbridge - Oracle - SDL / Trados / Idiom - Autonomy / Interwoven Market Participants: - Adobe Systems - Alfresco - Day Software - Drupal - Ektron - EPiServer - Fujitsu - Hewlett Packard (HP) - Joomla - Magnolia - Nstein Technologies - Percussion - Sitecore - Tibco - WordPress Report information: http://www.researchandmarkets.com/research/9624dc/web_content_manage ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]