[November 17, 2009] Doug Busk Joins Whoop(R) Management Team Tweet ATLANTA, Nov. 17 /PRNewswire/ -- Whoop® announced today the appointment of mobile industry veteran, Doug Busk, as executive vice president of mobile strategy and business development. "Bringing Doug on board represents a significant milestone in Whoop's evolution and validates our overall cross platform strategy," said Mark Morel, chairman and CEO of Whoop. "He has a wealth of mobile and business acumen, which we are delighted to add to the team. His reputation as one of the vanguard thinkers on all things mobile is well-established." Doug brings more than 10 years' leadership experience in the mobile space to Whoop, ranging from carrier product development to interactive television. Previously, Doug held business development and product management leadership roles with SpinVox, Amdocs and SinglePoint. Doug has also led product management and development for Verizon Wireless' text messaging portfolio, the company's most successful data product. From 2001-2003, Doug drove product development and strategy for third-party revenue at AT&T (then Cingular). An active participant in industry organizations, Doug has held multiple Board and Committee leadership positions with the Mobile Marketing Association, .MOBI and CTIA/WIC. A frequent speaker and industry panelist, Doug also played a key role in the introduction and explosive adoption of mobile communications in the 2008 presidential campaign. He was recently selected as a judge for the Mobile Marketing Association 2009 Global Awards which will be presented in conjunction with the MMA Forum in Los Angeles on November 17th. "With the arrival en masse of smart devices capable of handling ever more sophisticated applications, the opportunity for enterprises to leverage the mobile environment has never been greater," said Busk. "The Whoop solution set empowers organizations to deliver rich mobile applications across multiple device types to leverage this new mobile revolution." About Whoop. The world's first Software as a Service (SaaS) company dedicated to cross platform mobile apps and channels, Whoop® empowers any organization to produce and publish multi-media mobile apps over any wireless network to virtually any mobile device. Significantly disruptive to today's mobile ecosystem of native app SDKs, pricey developers and distinct app stores, Whoop's unique "create-once, publish-everywhere" SaaS studio environment gives enterprises complete, unfettered mobile channel control, reduces app production costs by up to 90%, exponentially expands app production and discoverability, and substantially enhances end user mobile engagements. For more information, visit http://www.whoop.com/. Whoop CONTACT: Whoop, +1-404-924-6854, [email protected] Web Site: http://www.whoop.com/ [ Back To TMCnet.com's Homepage ]