[November 17, 2009] Aprimo and CoreMatrix Partner to Provide On-Demand Marketing Solutions that Deliver Immediate Business Results Tweet RED BANK, N.J. & INDIANAPOLIS --(Business Wire)-- Aprimo® Inc., a global provider of on-demand marketing software solutions, and CoreMatrix (News - Alert), a leader in Software as a Service (SaaS) consulting and Cloud Computing services, announced today an alliance that combines the powerful on-demand marketing solutions found in Aprimo Marketing Studio™ with the SaaS (News - Alert) implementation and integration expertise offered by CoreMatrix. As a result of the partnership, customers will be able to seamlessly integrate Aprimo Marketing Studio™, a SaaS solution that enables marketers to increase customer demand without increased workload or budget, within their existing salesforce.com environments. "Marketing organizations are increasingly seeking ways to create dynamic, online marketing experiences with smaller budgets and reduced staff," said Rob McLaughlin, Executive Vice President of Aprimo. "As we roll out Aprimo Marketing Studio to address this growing market trend, we chose CoreMatrix as an implementation partner based on the company's extraordinary success with Salesforce.com (News - Alert) implementations across every sector throughout North America. CoreMatrix is a leader in the Cloud computing and SaaS CRM market with strong technical expertise and a dedicated focus on delivering immediate results to their customers. CoreMatrix helps companies extract the most value from their on-demand marketing applications and we look forward to continued work together to support the growing demand for Aprimo Marketing Studio." Unlike other point solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio was created out of 12 years of market knowledge to support all online marketing activities while reducing marketing's reliance on IT to manage interactive marketing initiatives. Aprimo Marketing Studio is configurable to adjust and adapt with the ever-changing marketing landscape and as a SaaS-based platform, offers the unique ability for customers to use the components they need now while growing into the overall solution on their own timeline. In addition, Aprimo Marketing Studio enables marketers and their organizations to gain greater visibility into marketing spend, initiatives and the impact of marketing efforts on company revenues, resulting in the ability to achieve new efficiencies and more measurable results. With Aprimo Marketing Studio, marketers are able to benefit from a dashboard at their fingertips, allowing them to capture an audience through search engine management and banner ads, engage audiences via social media, microsites and landing pages, and convert their target prospect through automated lead management, in-depth visitor monitoring and comprehensive Web analytics with integration to Omniture (News - Alert). "Marketers are facing increased pressure to show faster ROI on their technology investments, both in terms of getting a new system up and going quickly, and making sure it is configured to truly meet the company's needs. CoreMatrix's proven SaaS methodology, experience with over 750 successful projects, and extensive CRM integration experience put us in a unique position to help companies take advantage of the powerful interactive capabilities found in Aprimo Marketing Studio and see a significant return on investment right out of the gate," said Frank McMahon, Co-Founder of CoreMatrix. Visit Aprimo and CoreMatrix at Dreamforce, being held in San Francisco, Calif. November 17-20 (Booth 510). About CoreMatrix Systems CoreMatrix is a leading provider of cloud computing consulting services related to the planning, design, implementation, adoption and support of On-Demand Software Solutions for mid-sized to Fortune 500 companies. With industry specific solutions and experience gained from over 750 CRM projects, CoreMatrix is dedicated to helping customers extract more value from their CRM applications enabling them to quickly improve productivity and see a faster return on their investment. Customers include: American Express, Wyndham, Citrix and PMSI. CoreMatrix is headquartered in Red Bank, NJ, with regional offices throughout North America. About Aprimo Aprimo is a leading provider of on-demand marketing software solutions that increase the efficiency and effectiveness of marketing organizations. Aprimo software manages online and offline marketing activities, financials, projects and assets, while improving execution of marketing campaigns and events, including social media, email marketing and search engine management. Aprimo's on-demand applications can work individually to address a specific marketing issue or combine to provide an integrated suite. Aprimo's solutions accelerate the marketing productivity of hundreds of leading companies including Adobe, Bank of America, Cabela's, Ernst & Young, Honda, King Pharmaceutical, Pearson Education Ltd, Time Warner (News - Alert) Cable-NY, Wal-Mart and Warner Bros. For more information call + 1.317.803.4300 or visit aprimo.com. [ Back To TMCnet.com's Homepage ]