[November 17, 2009] Research and Markets Offers Report: The Birth Of Online TV - Creative and Commercial Strategies for a New Entertainment Medium Tweet Nov 12, 2009 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of the "The Birth Of Online TV - Creative and Commercial Strategies for a New Entertainment Medium" report to its offerings. In a release, Research and Markets noted that report highlights include: Inform your digital strategy with comprehensive coverage of the market for original Web TV and transmedia shows, their funding, production and success. - Key data and market trends to inform strategic planning, forecasting and business development - How US Web TV studios are funded - Detailed analysis of revenue sources for Web shows: advertising, sponsorship, commissioning, download sales and more - Comparative budgets: per season and per-minute - Detailed profiles of major Web TV comedy and drama series: rapidly compare formats and commercial models, including branded entertainment - Comprehensive listing of Hollywood studios' digital divisions and Web TV production companies - and what kinds of shows they make - for competitive analysis - Listings of major brands that sponsored American and European shows, revealing which advertisers are active in the sector and what genres they sponsor - Comparative budget data and revenue sources to assist production budgeting Key questions answered - How is the boom in Internet video viewing building an audience for original Web TV shows? - How are Hollywood studios, British broadcasters and production companies in both countries pioneering new online series? - What are the essential insights from the most significant successes and failures in Web shows? - What new online formats and forms of interactivity are emerging? - How do shows find and build an audience? - What kinds of distribution, marketing and promotion are in use? - Which famous actors and directors are embracing the creative and commercial opportunities in Web TV? - What kinds of productions are they making? - And which brands are backing them? Our buyers include global advertising agencies, broadcasters, Hollywood studios and producers: AT&T, BBC Worldwide, Digitas, Disney, Eutelsat, Fox, HBO, ITV, MediaCom, Ogilvy, Publicis, RTE, Warner Bros. This research is regularly quoted in media and marketing publications such as Variety's Video Business, Broadcast, Televisual, TV Week, MediaPost and Campaign. Products mentioned: Advertisers, sponsors and brands - 20th Century Fox - American Eagle Outfitters - AZ Jeans - Cadbury Creme Egg - CIBA Vision Focus Dailies - Citroen: C3 Picasso - Colgate - Doritos - Expedia - H&M - Herbal Essence - Intel - Jetstar - Johnson & Johnson: Acuvue - Lacta - Motorola - MSN - Nestle Hot Pockets - Otto (German retailer) - Pepsi - Procter & Gamble - Sprint - STA Travel - Tampax - Teen site ELLEgirl - Toyota: Lexus - Transport for London - Unilever: Degree deodorant - UPS - Verizon V Cast mobile video Companies mentioned: Studios and broadcasters - BBC - CBS Interactive - Channel 4 - Disney-ABC's Stage 9 - Disney-ABC's Take180 - Fox Filmed Entertainment's Fox Digital Studio - Fox Television Studios' 15 Gigs - NBC Universal Digital Studio - Paramount Digital Entertainment - Sony's Crackle.com - Warner Bros' Studio 2.0 Web TV studios - 60Frames - Agility Studios - DECA - Filmaka - Generate - Independent Comedy Network Web TV production companies - Ag8 - Alloy Entertainment - Attention Span Media - Avalon TV - BermanBraun Interactive - Big Fantastic - Conker Media - Dinosaur Diorama Productions - Electric Farm Entertainment - EQAL - FM78.TV - For Your Imagination - FremantleMedia's FMX - Fuel Industries - Funny or Die - Go Go Luckey - GoTV Networks - Hollywood Disrupted - IAC companies - Joe Digital - KoldCast Studios - MWG Entertainment - Nu Media Studios and Management - RDF Digital - Reveille - Safran Company - SXM - Virtual Artists - Vuguru - Worldwide Biggies Report information: http://www.researchandmarkets.com/research/788e56/the_birth_of_onlin ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]