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Research and Markets Adds Report: Social Commerce on Facebook, Twitter and Retail SitesNov 17, 2009 (Close-Up Media via COMTEX) -- Research and Markets has announced the addition of eMarketer's new report "Social Commerce on Facebook, Twitter and Retail Sites" to its offerings. In a release, Research and Markets noted that report highlights include: Long before the Internet, people shared product opinions with friends and family through word-of-mouth. Today, social media tools enable consumers to extend their connections and conduct commerce in powerful new ways. And even though surveys find that people join social networks mainly to communicate with friends, an increasing amount of that socializing relates to sharing product and brand opinions. As people spend more time on social networks, retailers feel pressure to be there as well. Most large online retailers have a presence on Facebook. Twitter is a hotbed of experimentation for retailers that see it as a channel for customer service, promoting the deal of the day and more. Facebook and its third-party developers are creating e-commerce applications on the site. In the future, retailers will emphasize marketing to their most influential customers. Right now, they only have a limited picture of who their influential customers are on social networks and how they share opinions. Firms that can help retailers analyze the customer data they collect from social media sites will be in demand. Companies Mentioned: - Anderson Analytics - Association of National Advertisers (ANA) - Burson-Marsteller - eMarketer - Equation Research - Harris Interactive - Inside Facebook - Internet Retailer - Knowledge Networks Inc. - Linkedin - 'mktg' - Nielsen Online - PriceGrabber.com - Razorfish - Ripple6 - Smith-Harmon - The Conference Board - the e-tailing group - The Nielsen Company - TNS - Vovici Corp. Report information: http://www.researchandmarkets.com/research/19c9c6/social_commerce_on ((Comments on this story may be sent to [email protected])) |