[November 13, 2009] Electronic Arts acquires Playfish Tweet Nov 13, 2009 (Datamonitor Financial Deals Tracker via COMTEX) -- Electronic Arts, Inc. has acquired Playfish Limited, a UK-based creator of social network games, for approximately $275 million in cash and approximately $25 million in equity retention arrangements. Electronic Arts is a US-based entertainment software company. As part of the transaction, the vendors are also entitled to additional variable cash consideration, up to a maximum of $100 million, contingent upon the achievement of certain performance milestones through December 31, 2011. Following the transaction, Playfish will operate within EA Interactive, a division of Electronic Arts focused on the web and on wireless. Announcement (October 14, 2009): According to Yahoo, Electronic Arts has agreed to acquire Playfish for $250 million. Earlier, Playfish had raised venture capital funding from Accel Partners and Index Ventures. Deal Value (US$ Million) 300 Deal Type Acquisition Sub-Category Majority Acquisition Deal Status Completed: 2009-11-09 Deal Participants Target (Company) Playfish Limited Acquirer (Company) Electronic Arts, Inc. Deal Rationale The acquisition will accelerate Electronic Arts' position in social entertainment and strengthen its focus on the transition to digital and social gaming. [ Back To TMCnet.com's Homepage ]