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Reportlinker Adds Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014NEW YORK, Nov. 12 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue. Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014 http://www.reportlinker.com/p0163738/Mobile-Messaging--IP-Evolution-Player s-Strategies--Forecasts-2009-2014.html#utm_source=prnewswire&utm_medium=pr&utm _campaign=prnewswire This sizeable report investigates the future for the mobile messaging market, providing forecasting and analysis for both network-based services (SMS, MMS) and IP-based services (Mobile Email & Instant Messaging). The report includes a vital discussion about the shift in the mobile messaging dynamic, looking at how the social Web will drive evolution in the messaging world in combination with the emerging paradigm brought about by IP-based messaging services. Key projections within a substantial forecasting suite include; total global revenues forecast by region and by product sector. Other forecasts include; mobile messaging user numbers and annual volumes of messaging by product, volumes of paid-for messages and total operator-billed revenues, and total mobile messaging advertising revenues. This comprehensive strategic report explores a number of business models such as value-chain disruption, evolution of mobile networks and the emergence of mobile ad-funded tariffs, plus the various types of value-added services being developed to complement the growing number of messaging services available. Key questions this report answers: -- What is the market opportunity for mobile messaging services? -- What are the factors driving market demand and evolution, and where are the various services being adopted? -- How are services delivered and revenues derived? -- Who comprises the value chain & what strategies are they adopting? -- How do next-generation mobile messaging services, convergence and VAS impact current offerings? -- Who uses mobile messaging services, and what are the various use case scenarios? -- What are the enabling technologies and industry/standards developments? Table of Contents Glossary Executive Summary Types of Mobile Messaging VAS & Voice, Video and Other Services Market Evolution & Convergence Mobile Messaging Market Opportunity Mobile Messaging Challenges Future Mobile Awards 2009 1. Challenges, Conclusions & Recommendations 1.1 Introduction 1.2 Challenges 1.3 Conclusions & Recommendations 2. Commercial Landscape for Mobile Messaging 2.1 Introduction 2.2 Mobile Messaging Market Overview 2.2.1 Mobile Messaging Market Definitions i. Mobile Messaging Categories ii. Mobile Messaging Experiences Table 2.1: Synchronous and Asynchronous Messaging Types iii. Motivation and Usage Scenarios iv. Mobile Messaging Mechanisms a. Conversation Thread b. Converged Inbox c. Emoticons Figure 2.1: Examples of Emoticons d. Predictive Text e. Presence f. Text Speak 2.2.2 Market Drivers i. Bundled/Unlimited Tariffs ii. Cultural Influences iii. Prosumer iv. Youth Market and Online Communities Table 2.2: US Teens Communications Habits 2.3 Messaging Service Development 2.3.1 SMS i. Background ii. Adoption iii. Commercial Options a. Mobile-originated SMS Table 2.3: Retail Cost per SMS (by Region) 2008-2013 b. Mobile-terminated SMS c. Premium-Rate SMS (PRSMS) d. Expanding SMS Services Figure 2.2: The SMS/MMS Market i. Company Profile: Anam Mobile a. Company Background b. Products and Services c. Strategy ii. Company Profile: TeleMessage a. Company Background b. Products and Services Figure 2.3: The TeleMessage Architecture c. Case Study: AIS (Thailand) 2.3.2 MMS i. Background ii. Adoption a. MDA (Mobile Data Association) Table 2.4: Growth Of UK SMS and MMS Volumes, 2007-2008 iii. Commercial Options Table 2.5: Retail Cost Per MMS ($), Forecast 2009-2014 a. MMS Postcard Service i. Company Profile: Acision a. Company Background b. Products and Services - Messaging - Mobile Marketing Figure 2.4: Acision's Mobile Marketing Architecture - Charging Solutions 2.3.3 Mobile Email i. Background Table 2.6: Mobile Email Challenges ii. Adoption iii. Commercial Options Table 2.7: Cost Per Email Monthly Subscription ($), Forecasts 2009-2014 Figure 2.5: The Mobile Email Market a. ASP/NOC b. Behind the Firewall c. Webmail iv. Company Profile: SEVEN a. Company Background b. Products and Services c. 3 UK d. Telefonica v. Company Profile: Visto a. Company Background b. Products and Services Figure 2.6: Visto Mobile Platform Options c. Strategy 2.3.4 Mobile IM i. Background a. AIM (AOL Instant Messenger) b. Google Talk c. Yahoo! Messenger d. Windows Live Messenger ii. Adoption iii. Commercial Options Figure 2.7: Mobile IM Market Table 2.8: Cost per Monthly IM Subscription, Forecasts 2009-2014 iv. Company Profile: Orange France a. Company Background Table 2.9: Orange France KPIs Q4 2007 to Q4 2008 b. Strategy v. Company Profile: eBuddy a. Company Background b. Products and Services c. Strategy Table 2.10: eBuddy Users & Revenues by Region 3. Enterprise Mobile Messaging 3.1 Introduction 3.2 Market Overview 3.2.1 Background 3.2.2 Adoption 3.2.3 Commercial Options i. Company Profile: iAnywhere (Sybase) a. Company Background b. Products and Services - Afaria Mobile Management and Security Software - iAnywhere Mobile Office Figure 3.1: Mobile Inbox of the Future. c. Strategy 3.3 SMS & MMS i. PageOne a. Company Background Table 3.1: Revenue and Net Income Growth ($m) 2004-2008 b. Products and Services Figure 3.2: PageOne's Network-Independent Messaging Architecture ii. Clickatell a. Company Background b. Products and Services Table 3.2: Clickatell Messaging Pricing SMS-MT & SMS-MO - Germany Figure 3.3: The Enterprise Messaging Gateway Value Chain c. Strategy 3.4 Mobile Email i. Company Profile: Isode a. Company Background b. Products and Services Figure 3.4: Mobile Email Via IMAP-IDLE c. Strategy ii. Microsoft Windows Mobile Table 3.3: Microsoft KPIs 2004-2008 a. Products and Services b. Strategy Figure 3.5: Exchange 2007 SP1 DM (Device Management) c. Mobile Messaging with Exchange ActiveSync - Exchange ActiveSync Protocol - Direct Push iii. Motorola Good a. Company Background b. Products and Services Figure 3.6: Good Mobile Connection Overview c. Strategy iv. RIM (Research In Motion) a. Company Background Table 3.4: RIM KPIs Q3 2008 to Q3 2009 b. Products and Services - NOC (Network Operations Centre) - BlackBerry MDS (Mobile Data Service) Figure 3.7: BlackBerry Mobile Data Service Architecture - BES (BlackBerry Enterprise Server) - BIS (BlackBerry Internet Service) - BlackBerry Devices - BlackBerry Connect - BlackBerry Built-In - BlackBerry Alliance Program - BlackBerry Support Services c. Strategy Figure 3.8: RIM/BlackBerry Value Chain - Bridging the Enterprise/Consumer Divide 3.5 Mobile IM Figure 3.9: Mobile IM Enterprise Architecture i. Company Profile: CallWave a. Company Background b. Products and Services 4. Business Models 4.1 Introduction Figure 4.1: P2P Mobile Messaging Commercial Evolution 4.2 Mobile Messaging Value Chain Figure 4.2: The Mobile Messaging Value Chain 4.2.1 Value Chain Members i. Agency/SI ii. Aggregators/Hubbing Providers iii. ASP/ISV iv. Brands v. End User vi. MNOs vii. Vendors 4.2.2 Messaging Category Variations 4.2.3 Disruptive Models i. On Portal vs Off Portal/Direct-to-Consumer (D2C) a. On-Net Portal & ODP b. Off-Portal c. Traffic Trends d. The Messaging 'Longtail' Figure 4.3: Operator Approaches To The Value Chain ii. Mobile Email a. Emerging Business Model Options iii. Mobile IM iv. Personal Instant Messaging Initiative (GSMA) a. Strategy b. Challenges 4.2.4 Messaging Billing Evolution i. Company Profile: Patni Telecom Consulting a. Company Background b. Products and Services 4.3 Messaging Service Interconnection 4.3.1 Hubbing Table 4.1: The Hubbing & Bi-Lateral Messaging Market by Region (Approx.) i. Aggregators ii. IPX Figure 4.4: Cascading Interconnect Payments Figure 4.5: The IPX Model iii. Company Profile: mBlox a. Company Background b. Products and Services c. Strategy Figure 4.6: The mBlox Value Chain d. Sender Pays Data Trial 4.4 Advertising and Mobile Messaging Figure 4.7: Mobile Advertising Mediums 4.4.1 Mobile Advertising Market 4.4.2 Mobile Advertising Cost Models i. CPC (Cost-per-Click) ii. CPM (Cost-per-Mille) iii. CPA (Cost-per-Action/Acquisition) iv. CPL (Cost-per-Call) 4.4.3 Mobile Advertising Inventory i. Text Messaging (SMS) a. SMS Advertising Creative Technical Specifications b. SMS Ad Units ii. SMS Ad Functionality iii. MMS a. MMS Advertising Creative Technical Specifications b. MMS Ad Units iv. Mobile Web a. Mobile Web Advertising Creative Technical Specifications b. Mobile Web Ad Units 4.4.4 Delivery Mediums i. CSC (Common Short Code) ii. MMS iii. SMS iv. Viral Marketing v. Profile: Mobile Marketing Association (MAA) a. Mobile Marketing b. Adoption 4.4.5 Mobile Ad-Funded Messaging Tariffs i. Adoption Figure 4.8: Out There Media - Number of Mobile Ad Campaigns ii. Challenges & Drivers Figure 4.9: Most Active Mobile Advertisers iii. Company Profile: Amobee a. Company Background b. Products and Services Table 4.2: Amobee Ad Pricing (West Europe & North America) Figure 4.10: Amobee's Unified Platform For Ad Management c. Case Study: Orange Pilots In-SMS Ads Concept Figure 4.11: P2P SMS On-Net Traffic Interception d. Case Study: Frog2Frog Partnership for Mobile Messaging Advertising e. Case Study: Vodafone Czech Republic Launches Mobile Advertising Figure 4.12: SMS Gratis Message Flow & Ad Insertion iv. Company Profile: Blyk a. Company Background b. Products and Services 5. Mobile Messaging Forecasts 5.1 Forecast Definitions & Methodology 5.1.1 Forecast Definitions 5.1.2 Forecast Methodology Figure 5.1: Forecast Methodology 5.2 The Global Market for Mobile Messaging 5.2.1 Total Global Revenues For Mobile Messaging Figure 5.2: Total Global Revenues for Mobile Messaging ($m), Split by 8 Key Regions 2007- 2014 Table 5.1: Total Global Revenues for Mobile Messaging ($m), Split by 8 Key Regions 2009- 2014 Figure 5.3: Total Global Revenues for Mobile Messaging, Split by Product (SMS, MMS, IM, Email) ($m) 2007-2014 Table 5.2: Total Global Revenues for Mobile Messaging, Split by Product (SMS, MMS, IM, Email) ($m) 2009-2014 5.3 SMS 5.3.1 SMS Subscribers Figure 5.4: Number of Mobile Subscribers Using SMS (m), Split by 8 Key Regions 2009-2014 Table 5.3: Number of Mobile Subscribers Using SMS (m), Split by 8 Key Regions 2009-2014 141 5.3.2 SMS Volumes Figure 5.5: Total Annual SMS Volume (m), Split by 8 Key Regions 2007-2014 Table 5.4: Total Annual SMS Volume (m), Split by 8 Key Regions 2009-2014 5.3.3 Volume of Paid-for SMS Messages Figure 5.6: Total Volume of Paid-for SMS Messages (m), Split by 8 Key Regions 2007-2014 Table 5.5: Total Volume of Paid-for SMS Messages (m), Split by 8 Key Regions 2009-2014 5.3.4 Operator Billed SMS Revenues Figure 5.7: Total Operator Billed SMS Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.6: Total Operator Billed SMS Revenues ($m), Split by 8 Key Regions 2009-2014 5.3.5 SMS Based Advertising Revenues Figure 5.8: SMS Based Advertising Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.7: SMS Based Advertising Revenues ($m), Split by 8 Key Regions 2009-2014 5.4 MMS 5.4.1. MMS Subscribers Figure 5.9: Number of Mobile Subscribers Using MMS (m), Split by 8 Key Regions 2007-2014 Table 5.8: Number of Mobile Subscribers Using MMS (m), Split by 8 Key Regions 2009-2014 5.4.2. Volumes of Paid-for MMS Messages Figure 5.10: Total Volume of Paid-for MMS (bn), Split by 8 Key Regions 2007-2014 Table 5.9: Total Volume of Paid-for MMS (bn), Split by 8 Key Regions 2009-2014 5.4.3. Operator-billed MMs Revenues Figure 5.11: Total Operator-Billed MMS Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.10: Total Operator-Billed MMS Revenues ($m), Split by 8 Key Regions 2009-2014 5.4.4 Total Ad-funded MMS Volumes Figure 5.12: Total Ad-funded MMS Traffic (m), Split by 8 Key Regions 2007-2014 Table 5.11: Total Ad-funded MMS Traffic (m), Split by 8 Key Regions 2009-2014 5.4.5 MMS Based Advertising Revenues Figure 5.13: MMS Based Advertising Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.12: MMS Based Advertising Revenues ($m), Split by 8 Key Regions 2009-2014 5.5 Mobile Email 5.5.1 Subscribers Using Mobile Email Figure 5.14: Number of Mobile Subscribers Using Email (m), Split by 8 Key Regions 2007-2014 Table 5.13: Number of Mobile Subscribers Using Email (m), Split by 8 Key Regions 2009-2014 5.5.2 Total Operator-billed Email Revenues Figure 5.15: Total Operator-Billed Email Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.14: Total Operator-Billed Email Revenues ($m), Split by 8 Key Regions 2009-2014 5.6 Mobile IM 5.6.1 Subscribers Using Mobile IM Figure 5.16: Number of Mobile IM Users (m), Split by 8 Key Regions 2007-2014 Table 5.15: Number of Mobile IM Users (m), Split by 8 Key Regions 2009-2014 5.6.2 Users Paying for Mobile IM Figure 5.17: Number of Users Paying for Mobile IM (m), Split by 8 Key Regions 2007-2014 Table 5.16: Number of Users Paying for Mobile IM (m), Split by 8 Key Regions 2009-2014 5.6.3 Operator-billed IM Revenues Figure 5.18: Total Operator-Billed IM Revenues ($m), Split by 8 Key Regions 2007-2014 Table 5.17: Total Operator-Billed IM Revenues ($m), Split by 8 Key Regions 2009-2014 5.6.4 Number of Ad-funded Mobile IM Subscribers Figure 5.19: Total Number of Ad-funded Mobile IM Subscribers (m), Split by 8 Key Regions 2007-2014 Table 5.18: Total Number of Ad-funded Mobile IM Subscribers (m), Split by 8 Key Regions 2009-2014 Figure 5.20: Total Value of Mobile IM Ad-Spend ($m), Split by 8 Key Regions 2007-2014 Table 5.19: Total Value of Mobile IM Ad-Spend ($m), Split by 8 Key Regions 2009-2014 6. Strategies 6.1 Introduction 6.2 Aggregators & Hubs i. NeuStar a. Company Background Table 6.1: NeuStar Revenue and Net Income Growth 2003-2008 ($m) b. Products and Services Figure 6.1: NeuStar ICP Overview c. Strategy ii. Sybase 365 a. Company Background Table 6.2: Sybase KPIs 2004-2008 b. Products and Services Table 6.3: Sybase Messaging KPIs 2008 vs. 2007 c. Strategy iii. Syniverse Technologies a. Company Background b. Products and Services Figure 6.2: The NEXT Advanced Messaging Hub Figure 6.3: Syniverse Revenue Growth 2003-2007 ($m) iv. VeriSign a. Company Background b. Products and Services c. Strategy Table 6.4: VeriSign Estimated Revenues Generated for Customers in Q1 2007-Q4 2008 6.3 ASP/ISV i. Danger a. Company Background b. Products and Services Figure 6.4: T-Mobile's Sidekick Slide ii. MSN & Windows Live for Windows Mobile a. Company Background b. Products and Services c. Strategy iii. MXit a. Company Background b. Products and Services c. Strategy iv. IXI Mobile & Ogo a. Company Background b. Products and Services Figure 6.5: Ogo Devices for Messaging and Web 2.0 c. Strategy v. Tencent QQ a. Company Background b. Strategy 6.4 Brands & Ad Networks i. Fox Mobile Group a. Company Background b. Products and Services ii. Out There Media a. Company Background b. Products and Services Figure 6.6: Mobucks Mobile Advertising Marketplace Value Chain c. Case Study: Tomato Plus! Figure 6.7: Tomato Plus!/Blyk Subscriber Growth 6.5 MNOs i. MTN (South Africa) & noknok a. Company Background b. Strategy ii. O2 UK & Bluebook a. Company Background b. Strategy Table 6.5: O2 UK - Typical Messaging Costs Table 6.6: O2 UK KPIs Q1 2008 to Q4 2008 6.6 Vendors i. Miyowa a. Company Background b. Products and Services Figure 6.8: Miyowa Move Multimedia Platform Architecture c. Strategy ii. Nokia a. Company Background Table 6.7: Nokia KPIs - 2008 versus 2007 b. Products and Services c. Strategy e. Devices & Services Figure 6.9: Nokia's E66 iii. Cloudmark a. Company Background b. Products and Services Figure 6.10: Cloudmark Technology and Global Threat Network 7. American & European Markets 7.1 North America 7.1.1 AT&T (US) Table 7.1: AT&T KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.2: AT&T - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail) 7.1.2 Helio (US) Figure 7.1: Helio's Ocean Device Table 7.3: Helio 'A La Carte' - Typical Messaging Costs per Message (SMS, MMS, Email, IM & VVO) 7.1.3 Rogers Wireless (Canada) Table 7.4: Rogers Wireless Text Messaging Bundles Table 7.5: Rogers Wireless KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 7.1.4 Virgin Mobile USA Table 7.6: Virgin Mobile USA KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.7: Virgin Mobile USA - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Video) 7.2 South America 7.2.1 America Movil Table 7.8: America Movil KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008 i. Mexico (Telcel) Table 7.9: Telcel KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.10: Telcel - Typical Messaging Costs per Message (SMS, MMS, Web to SMS, Mobile Data & Voicemail) ii. Argentina, Paraguay and Uruguay (Claro) Table 7.11: Claro (Argentina, Paraguay & Uruguay) KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.12: Claro (Argentina) - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voice Messaging) iii. Brazil (Claro) iv. Chile (Claro) v. Colombia (CoMCEL) vi. Ecuador (Porta) vii. Peru (Claro) viii. Central America (Claro) ix. Caribbean (Claro) x. United States (TRACFONE) 7.2.2 ENTEL (Chile) Table 7.13: Entel PCS KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.14: ENTEL - Typical Messaging Costs per Message (SMS, MMS, Email, Mobile Data, IM & SMS Messenger) 7.2.3 Telefonica LatinoAmerica Table 7.15: Telefonica LatinoAmerica KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008 i. Telefonica Moviles Chile (Movistar) Table 7.16: Telefonica Moviles Chile KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008 Table 7.17: Telefonica Chile - Typical Messaging Costs per Message (SMS, MMS, Email, IM, Mobile Data, Voicemail & Voice Messaging) ii. Vivo (Brazil) Table 7.18: Vivo KPIs (Revenues, Subscriptions, ARPU & Market Share) Q4 2007 to Q4 2008 Table 7.19: Vivo - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Data) 7.3 Western Europe 7.3.1 Vodafone Table 7.20: Vodafone Group KPIs (Revenues & Subscriptions) for Six Months Ended September 30, 2008 Table 7.21: Vodafone Group (Europe) KPIs (Revenues & Subscriptions) for Six Months Ended September 30, 2008 Table 7.22: Vodafone Group (Rest of World) KPIs (Revenues & Subscriptions) for Six Months Ended September 30, 2008 i. Vodafone Germany Table 7.23: Vodafone Germany - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Visual Mailbox) ii. Portugal Table 7.24: Vodafone Portugal - Typical Messaging Costs per Message (SMS, MMS, Email & IM) iii. Spain iv. UK 7.3.2 Telefonica Moviles Espana SA (Telefonica Movistar - Spain) Table 7.25: Telefonica Moviles Espana KPIs (Revenues & Subscriptions) Q4 2007 to Q4 2008 Figure 7.2: Telefonica Moviles Espana Mobile IM Screenshot Table 7.26: Telefonica Movistar (Spain) - Typical Messaging Costs per Message (SMS, MMS, Email, & IM) 7.3.3 Telefonica Europe i. Telefonica O2 UK Table 7.27: Telefonica UK KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.28: O2 UK - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail) ii. Telefonica O2 Germany Table 7.29: Telefonica O2 Germany KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 iii. Telefonica O2 Ireland Table 7.30: Telefonica O2 Ireland KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 iv. Telefonica O2 Czech Republic Table 7.31: Telefonica O2 Czech Republic KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 7.32: Telefonica O2 Czech Republic - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voicemail) 7.4 Eastern Europe 7.4.1 mobilkom austria group Table 7.33: mobilkom austria group KPIs (Revenues, Operating Income & Subscriptions) Q4 2008 and Q4 2007 y-o-y Comparison i. mobilkom austria Table 7.34: mobilkom austria KPIs (Revenues, Subscriptions & ARPU) Q4 2008 and Q4 2007 y-o-y Comparison Table 7.35: mobilkom austria - Typical Messaging Costs per Message (SMS, MMS, Email & IM) ii. Vipnet Table 7.36: Vipnet KPIs (Revenues, Operating Income, Subscriptions, ARPU & Market Share) Q4 2008 and y-o-y Comparison Table 7.37: Vipnet - Typical Messaging Costs per Message (SMS, MMS, Email, Data & Voicemail) 7.4.2 VimpelCom Group - Beeline (Russia & CIS) Table 7.38: VimpelCom Mobile KPIs (Revenues, Subscriptions, ARPU & Market Share) (Russia) Q3 2007 to Q3 2008 Table 7.39: VimpelCom (Russia - Moscow) - Typical Messaging Costs per Message (SMS, MMS, IM & Voice Messaging) 7.4.3 Turkcell Table 7.40: Turkcell KPIs (Revenues, Subscriptions & ARPU) Q3 2007, Q2 2008, Q3 2008, Q4 2008 Table 7.41: Turkcell - Typical Messaging Costs per Message (SMS, MMS, Email, IM & Voice SMS) 8. Asian & African Markets 8.1 China & Far East 8.1.1 China Mobile Table 8.1: China Mobile KPIs (Revenues, Subscriptions, ARPU & Traffic), 2007-2008 Table 8.2: China Mobile - Typical Messaging Costs per Message (SMS, MMS, GPRS, Email,IM, Voice & PIM) 8.1.2 China Unicom Table 8.3: China Unicom (GSM) KPIs (Revenues, Subscriptions & ARPU), 2007-2008 Table 8.4: China Unicom - Typical Messaging Costs per Message (SMS & MMS) 8.1.3 NTT DoCoMo (Japan) Figure 8.1: Aggregate ARPU by Japanese Operator Figure 8.2: Packet ARPU by Japanese Operator Table 8.5: NTT DoCoMo Wireless KPIs (Revenues, Subscriptions, ARPU & Market Share) Q3 2007 (December 2007) to Q3 2008 (December 2008) Table 8.6: NTT DoCoMo - Typical Messaging Costs per Message (SMS, Email, Mobile Data & Chaku-moji) 8.1.4 KTF (South Korea) Table 8.7: KTF KPIs (Revenues, Subscriptions, ARPU, Data Usage &Messaging) Q4 2007 to Q4 2008 Table 8.8: KTF - Typical Messaging Costs per Message (SMS, MMS, Email, & Mobile Data) 8.2 Indian Sub Continent 8.2.1 Bharti Airtel Table 8.9: Bharti Airtel KPIs (Revenues, Subscriptions, ARPU & Market Share) Q4 2007 to Q42008 Table 8.10: Bharti Airtel - Typical Messaging Costs per Message (SMS, MMS, Email, IM, & Voice) 8.2.2 Reliance Mobile Table 8.11: Reliance Mobile KPIs (Revenues, Subscriptions, ARPU & Market Share) December 2007 to December 2008 Table 8.12: Reliance Mobile - Typical Messaging Costs per Message (SMS, MMS, Email,Alerts, IM, Talking Message & Voicemail) 8.2.3 Telenor Pakistan Table 8.13: Telenor Pakistan KPIs (Revenues, Subscriptions & ARPU) Q4 2007 to Q4 2008 Table 8.14: Telenor Pakistan Data Packages Table 8.15: 'SMS fulltime' Tariffs Table 8.16: Telenor Pakistan - Typical Messaging Costs per Message (SMS, MMS, Alerts,Email, Bubble Message & Backup) 8.3 Rest of Asia 8.3.1 3 (Australia) Table 8.17: 3 (Australia) KPIs (Revenues, Subscriptions & ARPU) Half Year and y-o-y Comparison Table 8.18: 3 (Australia) - Typical Messaging Costs per Message (SMS, Email, Mobile Data, IM, Video & Voicemail) 8.3.2 DiGi (Malaysia) Table 8.19: DiGi KPIs (Revenues, Subscriptions, Mobile Data & ARPU) Q4 2007 to Q4 2008 Table 8.20: DiGi - Typical Messaging Costs per Message (SMS, MMS, Email, IM, BubbleTalk & Mobile Data) 8.3.3 Globe Telecom (Philippines) Table 8.21: Globe KPIs (Revenues, Subscriptions, Mobile Data & ARPU), 2007-2008 Table 8.22: Globe - Typical Messaging Costs per Message (SMS, MMS, Email, Mobile Data & IM) 8.3.4 Telstra Mobile (Australia) Table 8.23: Telstra (Australia) KPIs ((Revenues, Subscribers & ARPU) Full Year Results and yo-y Comparison Table 8.24: Telstra - Typical Messaging Costs per Message (SMS, MMS, Email, & IM) 8.4 Africa & Middle East 8.4.1 etisalat Table 8.25: Etisalat - Typical Messaging Costs per Message (SMS, MMS, Email & Data) 8.4.2 Vodacom (South Africa) Table 8.26: Vodacom KPIs (Revenues, Subscriptions, ARPU & Market Share) Six Months Ended September 30 2008 and y-o-y Comparison i. Mobile Email a. Mobile IM ii. SVS (Short Voice Service) iii. Voicemail2SMS Table 8.27: Vodacom South Africa - Typical Messaging Costs per Message (SMS, MMS, Email, IM, Voicemail & SVS) 8.4.3 Zain Table 8.28: Zain Group KPIs (Revenues & Subscriptions), 2007-2008 i. Jordan Table 8.29: Zain (Jordan) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008 Table 8.30: Zain (Jordan) - Typical Messaging Costs per Message (SMS, MMS, Email & Mobile Data) ii. Kenya Table 8.31: Zain (Kenya) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008 Table 8.32: Zain (Kenya) - Typical Messaging Costs per Message (SMS, MMS, Email & Mobile Data) iii. Nigeria Table 8.33: Zain (Nigeria) KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008 Table 8.34: Zain (Nigeria) - Typical Messaging Costs per Message (SMS, MMS, Email & Mobile Data) iv. Uganda Table 8.35: Zain (Uganda) - KPIs (Revenues, Subscriptions, ARPU & Market Share), 2007-2008 Table 8.36: Zain (Uganda) - Typical Messaging Costs per Message (SMS & Voicemail) 9. Mobile Messaging Value Added Services 9.1 Introduction 9.2 Voice 9.2.1 Voice Messaging/Voice SMS i. Background ii. Adoption iii. Commercial Options 9.2.2 Voice Messaging Providers i. Bubble Motion a. Company Background b. Products and Services c. Strategy Figure 9.1: BubbleTALK Deployment Options ii. Kirusa a. Company Background b. Products and Services iii. SpinVox a. Company Background b. Products and Services c. Strategy 9.2.3 Visual Voicemail i. Background Figure 9.2: Visual Voicemail User Interface ii. Adoption Figure 9.3: Visual Voicemail Delivered to TV Screen iii. Company Profile: Comverse a. Company Background b. Products and Services 9.3 Video 9.3.1 Videomail i. Background ii. Adoption iii. Commercial Options a. Video Colour Ring Back Tones b. Video Caller ID iv. Company Profile: Dialogic a. Company Background b. Products and Services Figure 9.4: Dialogic's Portfolio 9.4 Other 9.4.1 Address Book i. Address Book & Presence ii. Address Book 'Favourites' List Figure 9.5: On-Device Client Providing Converged Favourites List iii. Network Backup & Storage iv. Company Profile: NewBay Software a. Company Background b. Products and Services Figure 9.6: NewBay's LifeCache 'Model for Innovation and Delivery' 9.4.2 Media Translation 9.4.3 PIM 10. Mobile Messaging, Convergence & IP 10.1 Introduction 10.2 Convergence and IP 10.2.1 Legacy Mobile Infrastructures i. Circuit-Switching vs. Packet Switching ii. SS7 Signalling iii. IN (Intelligent Network) 10.2.2 Paths to IP i. Migration Drivers Figure 10.1: An IP-Based Messaging Architecture ii. IP Efficiencies iii. Messaging 2.0 iv. IMS & SDP 10.2.3 Vendor Profiles i. Airwide Solutions a. Company Background b. Products and Services Figure 10.2: Airwide Solutions' Fusion - A Next-Generation Messaging Architecture ii. Bharti Telesoft a. Company Background b. Products and Services c. Strategy iii. Ericsson a. Company Background b. Products and Services iv. Nokia Siemens Networks a. Company Background Table 10.1: Nokia Siemens Networks - Revenue and Net Income Growth 2007-2008 ($m) b. Products and Services c. Strategy 10.3 Converging Communities 10.3.1 Social Media & Web 2.0 Figure 10.3: Social Networking On Mobile i. In Mail & Public Messaging ii. Facebook a. Company Background b. Services and Products - Fixed Internet c. Mobile Services iii. MySpace a. Company Background b. Products and Services - MySpace Mobile iv. Twitter 10.3.2 IM and the Interactive Communication Landscape Figure 10.4: The Interactive Communication Market i. Bots ii. Company Profile: Colibria a. Company Background b. Products and Services Figure 10.5: The Colibria Elevate Platform c. Strategy 10.3.3 Messaging to Blend Fixed & Mobile Web? 10.3.4 VoIP Communities i. Company Profile: fring a. Company Background b. Products and Services Figure 10.6: The fring Value Chain c. Strategy d. Case Study: mobilkom's A1 & fring Figure 10.7: The fring Mobile Client ii. Company Profile: Skype a. Company Background b. Products and Services iii. Company Profile: Vyke a. Company Background b. Products and Services c. Strategy 11. Industry Bodies and Developments 11.1 Introduction 11.2 Industry Bodies 11.2.1 3GPP i. IP-Multimedia Subsystem (IMS) Figure 11.1: IMS Architecture Overview ii. MMTel Figure 11.2: MMTEL Interworking Overview 11.2.2 Fixed-Mobile Convergence Alliance Figure 11.3: FMCA Objectives 11.2.3 GSM Association (GSMA) i. IP Interworking a. GRX Figure 11.4: The GRX Architecture b. IPX Figure 11.5: The IPX Architecture ii. Open Connectivity Programme a. SMS Hubbing iii. PathFinder iv. Voice Messaging Service Definition Table 11.1: Voice Messaging Functions Figure 11.6: Distributed Interworking Method for Voice Messaging Service 10.2.4 Open Mobile Terminal Platform (OMTP) Figure 11.7: OMTP Focus i. BONDI Initiative 11.2.5 RTT Alliance 11.3 Wireless Web Developments 11.3.1 IETF (Internet Engineering Task Force) i. ENUM ii. LEMONADE (licence to enhanced mobile oriented and diverse endpoints) iii. Real-Time Text over IP (ToIP) iv. SIP (Session Initiation Protocol) v. SIP-SIMPLE (SIP for Instant Messaging and Presence Leveraging Extensions) a. Optimisations b. Instant Messaging c. IM Chat Rooms d. IM Features vi. XMPP (Extensible Messaging and Presence Protocol) 11.3.2 XMPP Standards Foundation (XSF) 11.3.3 OMA (WAP 2.0 & IMPS v.1.3) i. Converged IP Messaging (CPM) Figure 11.8: Converged IP Messaging ii. OMA Browsing iii. OMA-CP (Client Provisioning) iv. OMA-EMN (Email Notification) v. OMA MEM (Mobile E-Mail) vi. OMA MMS 1.3 vii. OMA Presence SIMPLE V2.0 viii. OMA Push V2.2 ix. OMA SIMPLE IM V1.0 a. Deferred Messaging x. WAP 2.0 a. WAE (Wireless Application Environment) b. Introduction of Internet Protocols c. WAP Programming Model d. Enhanced Services xi. IMPS V.1.3 (Instant Messaging and Presence Service) Figure 11.9: OMA's IMPS Architecture xii. OMA DS (Data Synchronization) xiii. XDM 11.3.4 Web Services i. REST (REpresentational State Transfer) ii. SOAP (Simple Object Access Protocol) 11.3.5 W3C and the Mobile Web Initiative (MWI) Appendix: Mobile Messaging Technologies 1 Introduction 2 Core P2P Mobile Messaging Services 2.1 SMS (Short Message Service) i. SMS Architecture Figure A1: SMS Architecture ii. SMS Standards & Protocols iii. SMS Interworking 2.2 Enhanced Messaging - EMS & RCS i. Rich Communication Suite (RCS) Initiative Figure A2: The Objectives of RCS 2.3 MMS i. MMS Architecture Figure A3: MMS Architecture Table A1: Supporting non-MMS Phone Access ii. MMS Standards & Protocols iii. MMS Interworking Figure A4: The SMTP Design Structure 2.4 Mobile Email Figure A5: Email Architecture Table A2: Common Email Approaches i. Mobile Email Architectures Figure A6: Pull and Push Technology ii. Mobile Email Standards 2.5 Mobile IM & Presence i. Mobile IM (Web-Based) ii. SMS+/SMS 2.0/Super SMS (On-Net) 2.6 Messaging Gateway and Routers i. Messaging Gateways Figure A7: Messaging Gateway Architecture ii. SMS Router Companies Mentioned - 3 - 3GPP - Acision - Airwide Solutions - Anam Mobile - AT&T - Bharti Airtel - Bharti Telesoft - Blyk - Bubble Motion Inc - CallWave - China Mobile - China Unicom - Claro Clicatell - Colibria - CoMCEL - Danger - Dialogic Corporation - DiGi - eBuddy - Entel - Ericsson - Facebook - Fox Mobile Group - fring - GSM Association - Helio - iAnywhere (Sybase) - Isode - IXI Mobile - Kirusa - KTF - mBlox - MDA (Mobile Data Association) - Microsoft - Miyoma - Mobile Marketing Association - mobilkom - Motorola Good - Mxit - MySpace - NeuStar - NewBay - Nokia Siemens Networks - Nokia - NTT DoCoMo - O2 - Orange France - PageOne - Patni Telecoms Consulting - Porta - Reliance Mobile - Research In Motion - Rogers - Wireless - SEVEN - Skype - SpinVox - Sybase - Syniverse - Technologies - Telcel - Telefonica - TeleMessage Ltd - T To order this report: Mobile Messaging & IP Evolution: Players, Strategies & Forecasts 2009-2014 http://www.reportlinker.com/p0163738/Mobile-Messaging--IP-Evolution-Player s-Strategies--Forecasts-2009-2014.html#utm_source=prnewswire&utm_medium=pr&utm _campaign=prnewswire More market research reports here! Nicolas Bombourg Reportlinker Email: [email protected] US: (805)652-2626 Intl: +1 805-652-2626 Reportlinker Web Site: http://www.reportlinker.com/ |